Call it fortuitous timing—on the very day Dr. Siddhartha Sacheti, Creative Director and CEO, was born (16th October 1974), his father, Padam Sacheti, inaugurated the first Jaipur Gems store in Mumbai. At the time, it was a modest store-in-store within a jeweller’s showroom that held a gold licence. Nearly a decade later, Jaipur Gems opened its flagship store on Hughes Road, marking the beginning of a new chapter.
That poetic synchronicity—a child and a brand born on the same day—seemed a divine sign that Siddhartha’s destiny would be intertwined with the brand. In 1997, he formally joined the family business, learning the craft hands-on from Bengali karigars, who guided him from sketch to finished jewel.
The Sacheti family traces its roots back six generations to Ajmer. Padam Sacheti was among the pioneers who introduced jadau jewellery from Jaipur to Mumbai, initially selling door-to-door with little more than a suitcase and a dream. From these humble beginnings, Jaipur Gems has evolved into a design-led, high-luxury brand with stores in Mumbai, Chennai, Coimbatore, Dubai, and more recently, Abu Dhabi. The stores in the Middle East are flourishing—”At times, we even run out of inventory!” Jaipur Gems will soon be opening another showroom in Bandra.
Even as the brand grows, its core philosophy remains unchanged. “We design for connoisseurs,” Siddhartha explains. “Each jewel must evoke emotion. We’ve never chased volume—we pursue value: meaning, craftsmanship, and authenticity.”
50 Years Of Excellence
This year, Jaipur Gems celebrates its golden jubilee and stands as an exemplar of what Siddhartha describes as slow luxury. In a world racing towards mass production and fast moving trends, Jaipur Gems has consciously taken a different path. “We don’t do fast fashion. We don’t even do fast jewellery,” Siddhartha says with quiet conviction. “We create heirlooms.” Every jewel is designed in-house and crafted at their atelier.
He credits his mother, Manju Sacheti, for nurturing the brand’s design aesthetic. “She’s a natural. You can’t teach design—it has to come from within.” Today, mother and son collaborate closely on each collection.
Jaipur Gems’ signature is unmistakable: bold yet refined, contemporary yet timeless. “Contemporary classic,” as Siddhartha calls it. The showcases feature breathtaking, richly textured, often three-dimensional designs in gold, diamonds, and coloured gemstones.
Integral to this signature aesthetic is Siddhartha’s meticulous selection of gemstones—Tajik spinels, rubellites, and green tourmalines, to name a few. “We don’t follow trends—we aim to shape them,” he says, noting his current focus on rubellites and tourmalines.
Design is only one half of Jaipur Gems’ DNA. The other is integrity. Each jewel—from concept to final polish—is crafted entirely in-house. “Not a single design is outsourced, not even a sketch,” Siddhartha asserts. This ensures quality, consistency, and most importantly, soul. Even in an era of open settings and shortcuts, Jaipur Gems remains committed to traditional jadau craftsmanship.
With over 150 artisans specialising in diamond and gemstone jewellery, and 100 gold karigars—many of whom have worked with the brand for decades—the company nurtures a rare culture of loyalty and mentorship.
“Our karigars are like family. Several have passed on their skills to the next generation right here in our workshop,” Siddhartha shares.
Core Philosophy
As much as he values craftsmanship passed through generations, Siddhartha also brings a rich academic perspective to the table. Academically, Siddhartha’s background shapes his business outlook. A Commerce graduate from Sydenham College, he went on to study at GIA in Santa Monica, USA, followed by a degree in Retail Management, an MBA, and a PhD in consumer psychology. Interestingly, his doctoral thesis explored the impact of digital marketing in the automobile industry—a field he believes parallels jewellery in many ways.
This research, though rooted in another industry, sharpened his understanding of consumer desires—insights that resonate with the evolving Jaipur Gems clientele.
“True luxury is deeply personal,” he says. “We create with purpose—and the right clientele finds us. Ours is a business that requires patience. I don’t just want to sell diamonds—I want to educate our clients about what they’re buying.”
Over the years, Jaipur Gems’ clientele has evolved into a global, discerning group that values quiet confidence over flash.
“Our clients aren’t chasing trends or resale value. They want something meaningful—something that reflects who they are,” he notes. Occasionally, the brand even repurchases older pieces from clients to preserve their craftsmanship and heritage.
“We get walkthroughs—not too many walk-ins—but most people hear about us through word of mouth. Some say, ‘Hey, we saw you on Instagram or social media.’ They come in, explore, and leave. The first visit often leaves them pleasantly stunned—there’s just so much to take in. Buying from our brand is a journey!”
Jaipur Gems’ vision goes beyond jewellery. Philanthropy, too, plays a vital role in the brand’s ethos. For over two decades, the Sacheti family has supported Hindustani classical music through concert sponsorships and scholarships for emerging musicians. Siddhartha, a music enthusiast himself, reveals he plays the table, though not frequently these days.
“We don’t just create art—we support it in all its forms.”
With fresh openings on the horizon and a steadfast commitment to craftsmanship and values, Jaipur Gems continues to redefine what a luxury jewellery brand from India can be.
“We’ve never needed to shout,” Siddhartha smiles. “Our jewellery speaks for itself.”