LVMH’s H1 Jewellery Sales Stay Flat at €5.09 billion Despite Profit Decline

LVMH’s Watches & Jewelry division demonstrated resilience in the first half of 2025, maintaining stable revenue at €5.09 billion, a fall of 1%, despite ongoing macroeconomic and geopolitical headwinds. However, profit from recurring operations fell 13% to €762 million, primarily due to continued investments in retail renovations and marketing.

Tiffany & Co. remained a key growth engine, expanding its signature collections and accelerating the global rollout of its immersive new store concept, inspired by The Landmark in New York. The brand’s renewed focus on experiential retail is central to LVMH’s broader strategy of reinforcing brand desirability through high-impact customer engagement.

Bvlgari celebrated the iconic Serpenti line through striking art exhibitions in Shanghai and Seoul, aligning with the Year of the Snake theme. The Maison also unveiled its latest high jewellery offering, Polychroma, in Taormina, reflecting the brand’s creative evolution and mastery of coloured gemstones.

Chaumet continued to develop its emblematic Bee de Chaumet line, reinforcing its position in the high jewellery segment with nature-inspired elegance.