HEMANT SIPANI, Director of Sipani Jewels, is making his debut at IIJS Premiere with great enthusiasm, eager to showcase their latest collections of heritage jadau jewels designed to captivate contemporary consumers.
Tell us more about your company.
Sipani Jewels, established in 2012, specialises in jadau, polki and rose cut jewellery. Our roots are embedded in Bikaner, the native land of jadau jewellery, whilst our head office is located in Delhi. We’ve been steadily expanding our presence to other cities across India. We take pride in our craftsmanship and dedication to preserving traditional Indian jewellery techniques while catering to modern tastes.
Is this your first time at IIJS Premiere?
Yes, this is our first time participating in IIJS Premiere. We’re thrilled to be making our debut at this prestigious event.
Tell us about your preparations for the show.
As first-time exhibitors, we’ve put a lot of effort into our preparations for the IIJS Premiere. We’ve significantly expanded our R&D and design departments specifically for this event. Our team has been working tirelessly to create a collection that showcases the best of Sipani Jewels. We’re blending our traditional jadau, polki expertise with fresh, contemporary designs.
Our expanded R&D efforts have allowed us to experiment with new setting techniques that enhance the brilliance of polki diamonds. We’ve also been exploring innovative combinations of gemstones to create unique colour palettes that complement our polki work. This collection represents months of dedicated work, pushing the boundaries of our craft while staying true to our heritage.
Your expectations from the show…
We’re incredibly excited about the opportunities IIJS Premiere presents. For us, participating in IIJS Premiere for the first time marks a major milestone in our growth journey. It’s an unparalleled opportunity to present our brand and our creations to a diverse, international audience of industry professionals. We view this as a crucial platform to increase our visibility, gather direct feedback on our new collections, and understand where we stand in the larger jewellery market. The networking opportunities and exposure to industry trends at IIJS Premiere will be invaluable as we continue to evolve and expand our brand.
Your views on the impact of high gold prices on buying.
While high gold prices can be challenging, we find that our high-end polki jewellery clientele is comparatively less price sensitive. They value the craftsmanship and uniqueness of our pieces.
What are the main gemstones used in your collections?
Apart from the classic three – emeralds, rubies, and tanzanites, we’re experimenting with tourmalines, spinels, and rare colour variations of sapphires. These gemstones allow us to create distinctive colour combinations that set our pieces apart.
What are the current market trends in the domestic arena?
We’re seeing a growing interest in versatile jewellery pieces that can be worn in multiple ways. Consumers are looking for unique designs that blend traditional and modern elements. In terms of price points, there’s demand across the spectrum, but we’re noticing particular interest in statement pieces for special occasions.
Additionally, we can see a significant shift in demand from traditional diamond jewellery to jadau / polki jewellery in the market, with many consumers gravitating towards these the unique charm and cultural significance of uncut diamond jewellery pieces. The popularity of polki jewellery is not limited to traditional settings either, as designers are increasingly incorporating uncut diamonds into more contemporary and fusion-style pieces, appealing to a broader range of tastes and age groups.
At Sipani Jewels, we’re committed to preserving the art of jadau polki while innovating to meet contemporary tastes. We believe in creating pieces that are heirloom pieces which tell a story and carry forward our rich cultural heritage.