Nakul Jain, Partner, Mohar Fine Jewels, unveils the essence of a brand born from a passion for exceptional gemstones and timeless craftsmanship. Established in 2012 and rebranded in 2020, Mohar Fine Jewels blends India’s rich heritage with modern elegance. With a legacy rooted in three generations through parent company RP International, the brand crafts unique pieces that resonate emotionally and visually, spotlighting precious stones like Zambian emeralds and rubies in a celebration of art and culture.
Genesis of the company
Our company, Mohar Fine Jewels, was established with a passion for creating one-of-a-kind pieces that highlight the beauty of precious gemstones.
Our design philosophy is deeply rooted in the rich cultural heritage of India, while also embracing modern sensibilities and trends. The company was incorporated in 2012 and was rebranded as Mohar Fine Jewels in 2020. Our parent company RP International goes back three generations.
Design Inspiration and Collections
Our exclusive collection featuring Zambian emeralds, rubies, and tanzanite, complemented by diamonds are designed to achieve a perfect balance between contemporary style and classic elegance.
We draw inspiration from architecture and art, things around us that inspire and align with our aesthetic sensibilities, which enables us to craft pieces that are both visually stunning and emotionally resonant.
Market Demand
The market demand for high-quality gemstones, particularly emeralds and rubies, continues to be strong. Consumers are increasingly seeking unique and responsibly sourced gemstones that not only make a statement but also tell a story. In terms of price, the demand for high-end luxury pieces remains robust, while there is also a growing interest in more affordable, fashion-forward jewellery.
Collaboration with Gemfields
We recently collaborated with Gemfields, to create a limited-edition collection featuring their exquisite Zambian emeralds. Working with Gemfields was an incredible experience, as their commitment to responsible mining practices and transparency aligns with our values. From a design perspective, it was thrilling to work with such exceptional gemstones and to push the boundaries of creativity.
Design Head and Team
My wife, Priyanka, is the design head of our company. She is a third-generation jeweller who has honed her craft through extensive training and experience.
Priyanka’s designs are inspired by her love of rare gemstones and diversified cultures.
Priyanka’s design philosophy revolves around crafting elegant, and wearable ornaments that offer our discerning clients a curated collection. She and her team of three designers carefully craft each piece keeping in mind the design sensibilities and ensuring optimum usage of the gemstones and diamonds. In all our pieces the hero is always the gemstone.
Our goal is to build a treasured collection that not only exudes style but also provides value for money. Our talented design team, who share Priyanka’s passion for creating one-of-a-kind masterpieces, support her vision.
Artisans and Manufacturing Process
We have a team of skilled artisans who are dedicated to crafting each piece by hand. While we do employ innovative technology to enhance our manufacturing process, we remain committed to the art of handmade jewellery. We believe that the human touch is essential to creating pieces that are truly special.
Domestic and Export Regions
Our strong domestic regions include Mumbai, Hyderabad, Bengaluru, Chennai, and Pune. In international markets Dubai has been a promising market for us.
Retail Trends
In terms of retail trends, we are seeing a growing demand for online shopping and personalised jewellery. Consumers are increasingly seeking unique, exclusive pieces that reflect their individuality. They also prefer retailers who follow sustainable practices.
Participation in IIJS Tritiya
At IIJS Tritiya, we are positioning our collections to appeal to new buyers by showcasing our most exquisite, one-of-a-kind pieces. We are also highlighting our commitment to responsible sourcing and sustainability. Participating in the show has been instrumental in connecting us with buyers.
We’re proud to be a part of the jewellery industry, which not just upholds human craftsmanship but also a celebration of beauty, love, and tradition. We look forward to continuing to push the boundaries of creativity and innovation while remaining true to our values of quality, integrity, and sustainability.