Platinum Guild International (PGI) India has announced the return of its signature retail initiative – the Platinum Season of Love. Now in its seventh edition, the campaign will run from 25 April to 31 May 2025, spanning over 1800+ stores in more than 360 cities across metro, tier 1, 2, and 3 locations.
This annual initiative has become a cornerstone in PGI India’s marketing calendar, designed to boost consumer demand and deepen retail partnerships. The campaign will feature PGI’s three key branded collections: Platinum Love Bands, Men of Platinum, and Platinum Evara, showcasing designs crafted in 95% pure platinum to resonate with today’s values of meaning, rarity, and self-expression.
Building on the success of previous editions, the 2025 campaign follows a strong showing last year that saw participation from 1,650 stores. Retailers across the country are gearing up to leverage PGI’s marketing momentum ahead of the wedding and festive seasons.
Vaishali Banerjee, Managing Director, PGI India, said, “The return of Platinum Season of Love reflects our ongoing commitment to place the consumer at the core while strengthening our retail partnerships to fuel this momentum. This initiative is a powerful example of how strategic collaboration can drive consideration, and unlock sustained category growth.”
Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “With PGI’s marketing push for both the Men of Platinum and Platinum Love Bands—this season promises even greater momentum. Returning after a year, we anticipate a strong resurgence, especially during the wedding season, making this the perfect time for customers to acquire platinum.”
Milan Shah, Director, Kalamandir Jewellers, noted, “The timing couldn’t be better, aligning with key buying periods, and we are eager to maximise this opportunity. Season of Love has consistently delivered growth; motivating our teams and attracting new consumers drawn to platinum’s unique appeal.”
Anand Ananthapadmanabhan, MD, GRT Jewellers, remarked, “This initiative presents an excellent opportunity to engage younger consumers while driving higher conversions. We look forward to delivering our best this season with exclusive collections across categories, offering exceptional platinum experiences to our customers.”
G.R. Radhakrishnan, MD, GRT Jewellers, added, “This initiative is not just a strategic highlight for us; it’s our way of connecting with customers in their journey of love, by giving them trusted, heirloom-quality pieces to symbolise their emotions.”
Joy Alukkas, Chairman, Joyalukkas Group, said, “The Platinum Season of Love plays a pivotal role in energising our sales teams, enhancing customer engagement, and driving sales momentum for the quarter.”
Varghese Alukka, MD, Jos Alukkas Jewellery, stated, “This year, we are poised to surpass all previous sales records, with the season kicking off just before Akshaya Tritiya—an opportune moment for growth.”
Suvankar Sen, MD & CEO, Senco Gold & Diamonds, shared, “We see a strong opportunity to drive higher sales through our exclusive platinum collections, including ‘I Do’ – Platinum Love Bands, Aham – men’s platinum jewellery, and our latest women’s jewellery collection, Platinum Nova.”