For the first time in India, Bvlgari unveils Serpenti Infinito — an extraordinary exhibition that weaves together craftsmanship, mythology, and contemporary art. The focus is on the Serpenti motif, an enduring symbol of transformation and timeless elegance. Hosted at the Art House, Nita Mukesh Ambani Cultural Centre (NMACC) in Mumbai, the exhibition offers a rare dialogue between Italian heritage and India’s rich cultural tapestry, bringing to life the infinite possibilities of art and jewellery.
Bvlgari, the world-renowned Roman high jeweller and icon of contemporary Italian art of living, continues to celebrate the Year of the Snake by unveiling the Serpenti Infinito exhibition in India at the Art House, Nita Mukesh Ambani Cultural Centre, BKC, Mumbai. Earlier this year, the exhibition travelled to Shanghai and Seoul.
The exhibition opened with an exclusive preview inaugurated by Bvlgari’s Global Brand Ambassador, Priyanka Chopra Jonas on 1 October 2025, and is open to the public from 2 to 17 October.
The exhibition explores the infinite transformations of Bvlgari’s iconic Serpenti through the lens of art, history, and contemporary expression. It features over 75 works by 23 acclaimed Indian and international artists, including a major immersive experience, Infinito: AI Data Sculpture by Refik Anadol, a three-dimensional AI-powered dynamic installation set within a 360-degree mirrored room.
Bvlgari’s snake motif debuted in 1948 with its first Serpenti creations, jewellery watches designed to wrap elegantly around the wrist. Since then, the layered symbolism of the Serpenti motif has been a continuous source of inspiration for the Roman Maison.
Bvlgari’s identity is deeply entwined with its longstanding relationship with India, which has served as a source of inspiration and a partner in creativity and craftsmanship.
Here, the Serpenti references the nāga, a symbol of strength, protection, and renewal that appears in Indian mythology, art, and tradition. This edition brings the cross-cultural dialogue to its most expansive form, uniting Roman artistry with India’s rich symbolic heritage.
“India has always been a profound source of inspiration for Bvlgari, thanks to its rich history, exceptional craftsmanship, and deep cultural heritage,” said Jean-Christophe Babin, CEO of Bvlgari. “The decision to bring Serpenti Infinito to Mumbai is more than just a launch; it’s a meaningful celebration of the dialogue between our timeless Roman roots and India’s vibrant artistic traditions. This journey not only reinforces Serpenti as an emblematic symbol of Bvlgari’s identity but also elevates it as a universal icon of continuous reinvention, creativity, and enduring elegance.
Curated by Nature Morte, one of India’s foremost galleries founded by Peter Nagy and Aparajita Jain, and envisioned by Artistic Director Sean Anderson, the exhibition creates a powerful dialogue between heritage, artistry, and cultural exchange.
Among the 23 acclaimed Indian and international artists on view are Alicja Kwade, Amit Mahadev Dombhare, Arinjoy Sen, Baua Devi, Banku Chitrakar, Bharti Kher, Enter Projects, Harshit Agrawal, L.N. Tallur, L. Rathakrishnan, Moumita Das, Olivia Fraser, Pors & Rao, Pramodbabu Ramteke, R Srinivasan, Radha Sollur, Reena Saini Kallat, Rithika Merchant, Sayan Chanda, Simryn Gill, Sonsay Kashyap, Subodh Gupta, and Sunita and Yamini Nayar.
“By weaving together Bvlgari’s Serpenti collection with historical, modern, and contemporary art inspired by the nāga, we are celebrating how centuries-old aesthetic relationships can create compelling and resonant stories today.” Sean Anderson, Artistic Director of Nature Morte.
“India is and will always be home, so seeing Serpenti Infinito come here for the very first time feels incredibly special,” says Priyanka Chopra Jonas, Global Brand Ambassador for Bvlgari. “This exhibition is a beautiful tribute to transformation, heritage, and artistic expression; values that resonate deeply with both Bvlgari and the Indian spirit. I’m so proud to be part of this moment where a global icon meets the soul of my homeland.”
“At the Art House at the Nita Mukesh Ambani Cultural Centre, our vision is to bring the finest of Indian and international art together. Hosting Bvlgari’s Serpenti Infinito in India is an opportunity to celebrate a shared legacy of art, culture, and creative excellence,” says Isha Ambani, Director, Reliance Industries Limited. “This collaboration is the first of its kind and marks a meaningful dialogue between India and Bvlgari.”
Embracing the many creative dimensions of Serpenti’s multifaceted identity, the exhibition is split into three chapters.
The First Chapter, Crafting Serpents in History, dives into the icon’s symbolic significance within Indian mythology and tradition.
Across millennia, the serpent has held deep symbolic meaning in the mythology, art, and daily life of India and South Asia. Appearing in architecture, rituals, and storytelling, it transcends cultures as a symbol of auspiciousness, transformation, and renewal.
The Serpenti emblem has undergone constant reinvention, exploring a vast array of techniques, styles, and materials. Whether tubular, gem-encrusted, adorned with vibrant enamels, or crafted using pioneering goldsmithing methods, each evolution tells a story.
This narrative is brought to life through eleven remarkable pieces from the Bvlgari Heritage Collection on display at the exhibition, including the sleek Serpenti Tubogas jewellery watches of the 1960s, a striking contemporary yellow gold Serpenti belt inspired by a 1970s original and dazzling multicoloured designs from the same era. Among the most iconic is the five-coil Serpenti Pallini bracelet-watch in yellow gold with a diamond-set head, dating back to around 1955.
The Second Chapter, A Mythic Presence, examines the enduring cultural relevance of the nāga, particularly as a symbol of wisdom, protection, power, and transformation, across modern, contemporary, and indigenous artistic practices.
This segment unveils a fusion of Roman mastery and Indian mystique through exceptional one-of-a-kind Serpenti High Jewelry creations. Stealing the spotlight is the Serpenti Maharani Secret necklace that pays homage to the legendary queens of India. The necklace coils around the neck with commanding elegance. A spellbinding 109.27-carat cabochon rubellite pulses at its centre, its deep pink hues echoing the passionate soul of its muse. Modular segments ensure fluidity and transformability, while turquoise inlays and pavé-set diamonds lend both softness and sparkle.
Equally mesmerizing is the Serpenti Apsaras necklace, a tribute to the mythical celestial nymphs known for their shape-shifting seduction. Crafted in warm yellow gold, this enchanting piece is composed of 60 modular elements that undulate like divine movement. Amethysts channel twilight skies, while turquoise inserts honour the 26 apsaras of Indra’s court. Its true magic lies in its metamorphic nature, two serpent heads detach to become standalone earrings, and rare East African tsavorites may be added for a bolder transformation, capturing the ever-changing essence of divine femininity.
In a vibrant ode to India’s chromatic soul, the Serpenti Saffron Dew necklace is a golden hymn to morning light and nature’s palette. Inspired by the sacredness of saffron and the serenity of imperial gardens, the piece marries yellow gold with deep green malachite and sparkling pavé-set diamonds that mimic dew glistening at dawn. The centrepiece – a rare 18.80-carat fiery orange mandarin garnet suspends from the serpent’s mouth, while emerald eyes whisper tales of abundance and fertility.
The Serpenti Divine Monsoon necklace is a sensorial homage to India’s rain-soaked landscapes. Sinuous serpents crafted from microsphere textured rose gold undulate across the neckline, their skins shimmering with tanzanites, green tourmalines, rubies, and rose-cut diamonds, each stone a raindrop, each scale a memory. With over 450 individually welded gold plates, this piece is a living artefact of centuries-old savoir-faire, animated by the legacy of Mughal opulence and the poetry of the monsoon.
The Serpenti Emerald Fantasy High Jewelry is inspired by the teardrop shape of a central emerald found in the serpent’s head. Featuring a 3.40-carat Colombian emerald in the necklace is crafted in rose gold and adorned with turquoise, pavé-set diamonds, and emerald eyes. The design showcases a rich interplay of textures, colours, and materials, with a fluid, tubular form that elegantly wraps around the neck and wrist, mimicking the serpent’s sinuous beauty.
Spirituality and symbolism intertwine in the Serpenti Ananta Shesha necklace, a dramatic expression of divine infinity inspired by the serpent king of Indian mythology who cradles the cosmos. This rose gold creation features five coiling serpents woven in a seamless, celestial embrace, representing eternal rebirth. Pavé-set diamonds (42.88 ct) shimmer across the piece like stardust, while turquoise and onyx accents highlight the rhythmic fluidity of the snake’s motion.
Lastly, the Serpenti Jaipur Mirage necklace draws us into the architectural majesty and sensory warmth of India’s Pink City. With onyx accents evoking the latticework of Hawa Mahal and buff-top rubies representing hidden desires, the piece unfolds like a journey through Jaipur’s royal heritage. A rare 20.07-carat Imperial Topaz glows at its core, its hues of golden orange and sacred pink echoing the colors of a Rajasthani sunset. The necklace is an exquisite mirage of light, structure, and soul.
Together, these spectacular Serpenti High Jewelry creations redefine beauty through the prism of Indian identity and Italian innovation.
The Third Chapter, Infinite Transformations, looks ahead, exploring the concept of Infinito through a visionary lens of technology and future-facing creativity. Together, these chapters span the floors of the Art House at the NMACC. The nāga is a shapeshifter constantly reinventing itself across mediums, mythologies, and meanings. Whether cast in bronze, drawn across national borders, floating as a kite, or slipping through digital screens, it underscores both form and fluidity. Visitors encounter the interconnected traces of the serpent, brought to life through a diverse array of works ranging from historic and contemporary interpretations to technology-driven installations and immersive environments.
This third chapter is also a beginning, an invitation for Indian and international artists to explore new intersections between contemporary art and jewelry design. Just as Bvlgari reimagines infinity through its High Jewelry collection and the iconic Tubogas technique, where gemstones trace endless, serpentine paths, the works in this section express the infinite through artistic innovation and imagination.