Tanishq, India’s leading jewellery brand, hosted a special event in Surat to honour the trust of over 1,06,325 families in the city. The evening celebrated the brand’s long-standing relationship with Surat, marked by a glamorous fashion show featuring local customers adorned in Tanishq jewellery.
The event, co-hosted by De Beers Group, also witnessed the launch of Tanishq’s latest diamond collection, “Unbound.” Inspired by the free spirit of women, the collection features contemporary designs crafted with natural diamonds and 18k gold, symbolising individuality and movement.
A key highlight was the unveiling of a dedicated Diamond Zone, showcasing the journey of natural diamonds from mine to marvel. This immersive experience, a joint initiative by Tanishq and De Beers Group, educated guests on the rarity, timelessness, and ethical sourcing of natural diamonds.
Pelki Tshering, Chief Marketing Officer, Tanishq, said, “We are here to celebrate the trust and unconditional love bestowed by 1,06,325 Surat families. It’s our privilege to have been a part of their most cherished memories and to have adorned their brides for so many decades.”
Amit Pratihari, Managing Director, De Beers India, added, “We (De Beers Group ) have set up a special diamond experience zone to showcase the captivating journey into the world of natural diamonds, revealing their rarity, timelessness, value & uniqueness. Guests discovered intriguing facts about natural diamonds through innovative displays. Visitors also witnessed cutting-edge technology including the De Beers Synth Detector which tests whether a diamond is natural or synthetic and Tanishq’s Lightscope, highlighting the sparkle of a diamond.”