The Indian International Jewellery Show (IIJS) Premiere 2024 is on the horizon, and excitement is brewing within the industry. This year’s edition promises to be a landmark event, exceeding expectations in scale, innovation, and its commitment to social responsibility. Let’s delve deeper into what awaits exhibitors and visitors alike in this exclusive Q&A session with Nirav Bhansali, Convener of the National Exhibitions Sub-committee, GJEPC.
What sets IIJS Premiere 2024 apart from previous editions?
This year’s show is poised to be the biggest in the world, boasting a staggering number of 3,900 booths spread across two venues – the Bombay Exhibition Centre (BEC) and the Jio World Convention Centre (JWCC). We anticipate record-breaking numbers for both exhibitors and visitors. We are particularly excited about the expanded Select Club section in Jasmine Hall at JWCC. After the tremendous response at IIJS Signature 2024, we decided to extend these features to all members, revamping the entire show with new booth designs, TV screens for exhibitors, and enhanced panels. Despite space constraints, we’ve managed to grow significantly from 2,500 booths to 3,900. Visitor pre-registration (as of mid-July) has already surpassed 32,000, and we expect a strong turnout from VIP visitors and international buyers from over 60 countries. If we take that as a benchmark, we are going to have a very good response from our elite visitors, and 98% have taken passes and they are all coming with big teams. The Prime Assure pack has also got a very big response, we have sold out all the 6 shows.
The Select Club pavilion showcases premium Indian manufacturers. What’s the vision for its future?
The Select Club is poised for significant expansion. The number of brands participating has already grown to 101 compared to 60 in the previous edition, and we believe it can potentially double in size in the foreseeable future. However, the focus remains on ensuring the utmost quality. An elaborate selection process guarantees that only brands offering an uber-luxury experience and exquisite designs are part of the Select Club. This focus on quality ensures that the “Select” label signifies a truly superlative level of craftsmanship.
How is technology being leveraged to enhance the IIJS experience?
IIJS Premiere 2024 embraces technological advancements to streamline processes and elevate the exhibitor experience. Gone are the days of physical badges; facial recognition technology will ensure a smooth and efficient entry process for all participants. Exhibitors will also benefit from a cutting-edge digital 3D Configurator. This innovative tool allows them to virtually design and customise their booths before the show, eliminating guesswork and maximising space utilisation and optimisation.
Beyond technology, what are the highlights of the show?
This year the IIJS theme, “Brilliant Bharat”, celebrates the rich Textiles traditions of India. This overarching theme of Brilliant Bharat will continue for a total of nine IIJS shows (including Signature and Tritiya) with different sub-themes, each highlighting a specific aspect such as the rich diversity, artistry, culture, and heritage of India. At the same time, we have so many kinds of jewellery art in our country like silverware, filigree enamel, meena, etc. So we decided to merge both of this and let the world know the depth of artistic brilliance that India can deliver.
The One Earth initiative has been a success story. What’s next for this environmental program?
The One Earth initiative, which has already surpassed its initial target by planting 1.5 lakh trees, demonstrates IIJS’ commitment to sustainability. We anticipate planting 1.5 lak to 1.7 lakh trees each year, given the commitment of our members. Recognising the broader impact it can create, the initiative might expand its focus to address other social causes. One potential area of focus could be uplifting workers in the industry through education and healthcare initiatives. Empowering this vast workforce, estimated at around 5 million people, can have a ripple effect, propelling the industry forward and attracting younger generations.
With a focus on business generation, what are the anticipated figures for IIJS Premiere 2024?
I personally feel this is going to be the biggest and the best IIJS. In April, May, June, we had elections and people were not buying gold as the price was fluctuating. The positive industry sentiment and supportive gold prices in recent months paint a promising picture for business generation. I expect 2024 to be a good year, so whatever has been the shortfall will all get covered in this 4 to 5-month period. As organisers, we are optimistic that IIJS Premiere 2024 will surpass all expectations. While a specific number hasn’t been released, exceeding ₹100,000 crores in business generated at the show seems like a realistic possibility. Considering all three IIJS shows together (Premiere, Signature and Tritiya), the internal target is to reach ₹150,000 crores.
The 40 Under 40 initiative has been instrumental in recognising young talent. Will this program continue?
Absolutely! The 40 Under 40 initiative remains a vital platform for identifying and celebrating young industry leaders. This year will see a new batch inducted, highlighting the next generation of visionaries shaping the future of the Indian gem and jewellery industry.
Are there any networking and social events planned alongside the exhibition?
Networking and social interaction are integral parts of the IIJS experience. This year, the IIJS Celebration Night promises an evening of entertainment featuring the renowned singer Shankar Mahadevan. Additionally, the much-anticipated Jewellers For Hope (JFH) charity dinner will provide an opportunity for attendees to contribute to a worthy cause. Both events will be held at the Lotus Hall within the JWCC venue.
Is there anything else attendees can look forward to at IIJS Premiere 2024?
The show promises a continuous stream of exciting announcements and discoveries. Delegations from 15 to 20 countries are expected to attend, driving international partnerships. Beyond business opportunities, attendees can expect a vibrant seminar program titled “Innov8 Talks”, where renowned industry experts will share insights on the latest design trends, sustainable practices, and effective strategies. The combined focus on business, education, and social responsibility truly elevates IIJS Premiere 2024 into a landmark event for the entire Indian gem and jewellery industry.