Mother’s Day is shaping up to be a significant event for the retail sector this year, with consumers planning to shower mothers and other special women with gifts, and jewellery is poised to be a major beneficiary. According to the annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics, overall spending for the holiday is projected to hit $34.1 billion.
Within that impressive total, jewellery stands out as a top-tier gift category. The survey forecasts that consumers will spend a staggering $6.8 billion on jewellery for Mother’s Day this year. This places jewellery as the leading category in terms of total expenditure, surpassing popular choices like special outings ($6.3 billion), gift cards ($3.5 billion), flowers ($3.2 billion), and greeting cards ($1.1 billion).
Consumers are planning to spend an average of $259.04 on Mother’s Day gifts and celebrations, an increase of about $5 from 2024, contributing to the growth seen across various categories, including fine and fashion jewellery.