Zen Diamond, a leading global fine jewellery brand with 450+ stores worldwide, has announced a major expansion in the Indian market with the launch of two new stores in Bengaluru. This move follows the brand’s successful entry into India with its first two stores in Mumbai. The new outlets are strategically located at Phoenix Mall of Asia and Phoenix Marketcity, key retail destinations in the city.
The expansion into South India is part of an aggressive growth strategy for Zen Diamond. The company plans to establish 100 stores across India by 2030, with an initial investment of ₹100 crore to support the first phase of this rollout. The brand’s focus will be on opening stores in premium malls in major metro cities, followed by an expansion into Tier II cities.
Speaking about the Bangalore stores, Neil Sonawala, Managing Director at Zen Diamond, said, “India has always been a significant market for the brand, and the overwhelming response to our Mumbai stores has been very encouraging. With the launch of our two new stores in Bengaluru, we are thrilled to bring Zen Diamond’s legacy of fine craftsmanship to South India. Our collections seamlessly blend tradition with contemporary design, making them the perfect choice for today’s jewellery connoisseurs.”
The brand’s collections are a blend of global and local aesthetics. While 75-80% of the designs will be selected international pieces, 20% of the collection will be crafted in India to feature Indo-Western designs that cater specifically to the tastes of the local consumer.
In addition to its physical retail presence, Zen Diamond is also expanding its digital footprint with the launch of a new e-commerce platform and a partnership with Pernia’s Pop-Up Shop. This multi-channel approach is designed to cater to the evolving demands of the modern Indian jewellery connoisseur.