GIA India has unveiled its latest offering, the “Jewellery Merchandising for Retailers” course, that aims to transform the jewellery retail landscape in India by providing participants with invaluable insights into the art and science of effective jewellery merchandising strategies.
The course equips students with essential concepts and practical tools. Whether you’re a jewellery business owner, merchandiser, retail sales staff, category manager, or store manager, this course is tailored to enhance your strategic capabilities. By aligning merchandising strategies with business objectives, participants will be better equipped to drive sales success.
The course will run for four days a week, from 9:00 am to 1:30 pm, via remote learning. Additionally, a hands-on practical session is scheduled for one day, from 9:00 am to 5:00 pm, at GIA India’s Mumbai campus. The inaugural batch begins on 10th June.
The course delves into the intricacies of understanding Indian jewellery target audiences. Participants will gain the tools to recognise consumer trends, evaluate purchasing habits, and customise strategies to efficiently engage with intended consumer segments.
Apoorva Deshingkar, Senior Director – Education and Market Development, GIA India, said, “For jewellery retailers to thrive in today’s increasingly competitive market, knowing how to effectively use the art of merchandising has become a necessity. Participants can take advantage of the course’s blended mode of learning and balance their business and professional commitments.”