With a legacy spanning three generations, Murari Cap Pvt. Ltd. is a name synonymous with exceptional jewellery craftsmanship. As the brand gears up for IIJS Premiere, BHAVIN GUPTA, Director of the company, shares insights about the firm’s journey, design philosophy, and future plans.
Can you tell us about the journey of Murari Cap Pvt. Ltd., from its inception to becoming a prominent exhibitor at IIJS Premiere?
Established over 30 years ago, Murari Exports, the parent company of Murari Cap Pvt. Ltd., has upheld the tradition of rich jewellery craftsmanship across three generations. What began as a modest workshop founded by Mansaram Gupta and his two sons, Roopesh and Pankaj, has evolved into a distinguished name in the jewellery industry today.
As a third-generation jeweller at the helm of Murari Cap, I continue to uphold the values of quality craftsmanship, integrity, and innovation. We have further diversified the product range to cater to evolving consumer preferences and market trends, ensuring that Murari Cap Pvt. Ltd. remains at the forefront of the industry.
Exhibiting at IIJS Premiere, which is a prestigious jewellery show in India, our company has achieved a level of recognition and success in the industry. With our consistent product quality, innovation, strong networking, and marketing efforts we are reaching a new milestone every day.
How does Murari Cap blend traditional craftsmanship with contemporary design to create jewellery that reflects both intrinsic beauty and modern sensibility?
Blending traditional craftsmanship with contemporary design in jewellery involves merging timeless techniques and artistic heritage with modern aesthetics, we have gain expertise in over a period of time.
Consumers prefer wearability along with aesthetics. So, we design pieces that are versatile to suit various occasions, and comfortable for everyday wear, reflecting the lifestyle and preferences of contemporary consumers.
What sets Murari Cap apart in terms of design philosophy and the emotions you aim to evoke through your jewellery collections?
We have found a balance in merging creativity, craftsmanship, and emotional resonance into each piece that we create. We invite you to experience the distinctive essence of our collections and discover jewellery that not only enhances one’s style but also enriches your life with meaning and emotion.
Could you describe the significance of your manufacturing and casting unit in Hyderabad, and how it contributes to the unique appeal of your jewellery?
Our manufacturing and casting unit in Hyderabad plays a pivotal role in defining the unique appeal of our jewellery brand. Situated in a city renowned for its rich heritage in jewellery craftsmanship, our facility combines a mix of techniques to create pieces of exceptional quality and design.
What upcoming collections or innovations can attendees expect to see from Murari Cap at IIJS Premiere this year?
At this year’s IIJS Premiere, we are unveiling an exciting range of collections set with innovative designs in uncut diamond jewellery. We are also presenting an exquisite designer collection in polki jewellery.
Which are your main domestic and international markets?
Our primary domestic market spans across South India, where we have a strong presence and a loyal customer base. Building upon this foundation, we have successfully expanded our business footprint across the Middle East, Singapore, Malaysia, and the USA. We continue to build relationships with discerning customers in these regions, offering them jewellery that bears traditional elegance yet exudes contemporary sophistication.
Do you also have a retail vertical?
We have recently launched our retail store, Avik Jewels, where we offer lab-grown jewellery and fine polki jewellery.
Could you tell us about the jewellery trends in the Hyderabad region?
As gold prices have risen, there has been a noticeable increase in demand for lightweight jewellery. In Hyderabad, we have received a positive response to our lightweight uncut diamond jewellery, which caters to this growing trend.