Honouring the Year of the Snake with artistic splendour, Bvlgari is all set to unveil its iconic Serpenti symbol in a multisensory showcase, featuring leading Indian and international artists at the Art House, Nita Mukesh Ambani Cultural Centre (NMACC), BKC, Mumbai, from October 1 to 17, 2025.
This marks the third edition of the exhibition for the Roman High Jeweler, following its previously successful showcases in Shanghai and Seoul as part of the ongoing Year of the Snake celebration.
Since 1948, Serpenti has become a universal symbol transcending space, time and culture. Its metamorphic nature offers endless inspiration for creative production, making it a symbol in perpetual conversation with cultural and artistic worlds.
Curated by Nature Morte, one of India’s leading galleries founded by Peter Nagy and Aparajita Jain, the immersive exhibition has been envisioned by Artistic Director Sean Anderson, and will feature the works of renowned Indian and international artists.
Serpenti Infinito will present the symbolism of the serpent as a dialogue between mythology, craft, culture and technology. Structured around a three-part narrative that spans from the historic and contemporary to the transformative, it will provide visitors with diverse interpretations of the serpent’s significance across artistic forms and practices.
The exhibition will feature a curation from Bvlgari’s Serpenti Heritage collection, High Jewelry creations, timepieces and masterworks from the archives— showcasing the Maison’s unparalleled craftsmanship and iconic designs.
Building on the ways artists have long embraced the snake—or Nāga—as a symbol of immense power and infinite truths, the exhibition will bring together a range of historic and contemporary jewellery with artworks to highlight Bvlgari’s enduring role as a catalyst for a cross-cultural and human exchange in the world today, offering a powerful platform to explore shared legacies across ancient civilizations and decode the Serpenti from design signature to universal iconography.
“India has always been a profound source of inspiration for Bvlgari, thanks to its rich history, exceptional craftsmanship, and deep cultural heritage,” says Jean-Christophe Babin, CEO of Bvlgari. “The decision to bring Serpenti Infinito to Mumbai is more than just a launch, it’s a meaningful celebration of the dialogue between our timeless Roman roots and India’s vibrant artistic traditions. This journey not only reinforces Serpenti as an emblematic symbol of Bvlgari’s identity but also elevates it as a universal icon of continuous reinvention, creativity, and enduring elegance.”
“Organising Serpenti Infinito in India has been an extraordinary opportunity to bring together diverse artistic voices in dialogue with one of the most enduring symbols in global design history,” says Aparajita Jain, Co-Director of Nature Morte. “The exhibition presents a rich tapestry of perspectives: traditional and contemporary, Indian and international, that together honour the spirit of Bvlgari’s Serpenti collection while reimagining it for a new context.”