The three-day fine and demi fine jewellery pop-up, Amanqi Goes To Geneva, runs from November 11-13.
Heading to Geneva for work or an autumn break? Or maybe you currently reside there? Either way, there’s an upcoming pop-up event to add to your things to check out. The Amanqi Consultancy has lined up some of the emerging talents in both fine and demi fine jewellery, alongside fashion, to the Swiss market in time for the holiday season. The pop up, Amanqi Goes To Geneva, is set to take place from November 11-13.
At the three-day show, you can browse and buy jewellery from brands such as Amira Karaouli Jewellery, By Sarah, Meher Jewellery, Klaudyna Rzad London, Obari, Jwaher Jewels, Opuline Jewellery, Maison H Jewels and Stone Fine Jewellery. Amanqi is collaborating with HerStreet, the brainchild of two friends Chloe and Claire, for the pop-up concept. “This is our third event with HerStreet and they have been hugely supportive. The team is lovely, and we thoroughly enjoy working with them to create curated shopping experiences. Claire, who heads both HerStreet and Rush&Co, is a great creative force and collaborator,” says Manal Waqi, co-founder of Amanqi.
The consultancy founded with her sister, Amani Waqi, in 2018, envisions to support emerging brands and businesses, both in the Middle Eastern region and internationally. “As emerging brands have smaller budgets and less support, we wanted to enable them to succeed in the best way possible and work with them as a team,” says Manal. From digital media to strategic marketing and PR, Amanqi offers a range of different services to help brands grow their businesses. “With a focus on the Middle East, based out of Dubai, we have made this the epicentre of the work we do,” adds Amani.
A few months after Dubai opened up in the wake of the pandemic and lockdown, Amanqi organised Kaleidoscope, a pop-up, in August, followed by a trunk show in September in Paris during the Paris Fashion Week. “It has been a good series of events bringing in much needed traction to the smaller brands after the pandemic. Additionally, we hosted private events in Dubai for Klaudyna Rzad London, Maison H Jewels and Royaal Stones,” informs Manal. It has been a great recovery year for both Amanqi and the brands they represent. The consultancy pivoted from more traditional events and strategies to focus on private experiential events. “I believe that the customers and audiences today are looking for something unique and different; we strive to create a lifestyle experience.” This year, Amanqi curated held a special showcase to unveil the new collections by Obari, whilst raising awareness for Child Cancer in collaboration with the Al Jalila Foundation. Earlier this year, they also created a bespoke event centred on healing and stones for Ananya Fine Jewellery, whose Chakra collection of bracelets is designed using gems associated with healing properties.
Brands to watch at the Geneva pop-up are Maison H Jewels and Stone Fine Jewellery, both new to the consultancy’s fold. Some of the latest designs that should be on every jewellery shopper’s radar are Amira Karaouli Fine Jewellery’s new Ezdihar collection, the youthful Cuban Collection and Paper Clip Collection by Maison H Jewels, unisex pieces and mesh rings by Obari, the Letters collection featuring pendants from By Sarah’s is lovely and stackable, and Stellaris star rings by Meher Jewellery. Best sellers also include the Heartleaf line by Jwaher Jewels, chokers by Stone Fine Jewellery, Sharnee collection by Opuline Jewellery and Klaudyna Rzad London’s earrings from the designer’s popular Arresting line.