De Beers launched the second collaboration in the ReSet series comprising the Forever Love jewellery collection created by three recent graduates from the leading design school Central Saint Martins in London.
Forever Love is a celebration of love and sustainability in the modern world seen through the lens of the next generation. The one-of-a-kind jewellery collection, which includes rings, necklaces and a brooch, incorporates rough and polished 0.3-ct to 1.3-ct diamonds from De Beers.
The three designers – Kristina Ferenchuk, Ami Masamitsu and Louis Tamlyn – were handpicked by De Beers for their creative interpretation of the brief and their commitment to sustainable practices. They were each challenged to create jewellery that represented the concepts of ‘love’ and ‘forever’ in the 21st century, bringing their personal creative style to the design. The result is a unique interpretation of these themes, encapsulated in innovative design and craftsmanship.
Colby Shergalis, Senior Vice President, Brand Marketing, De Beers Group, said: “Through challenging themselves with questions such as whether forever is possible in a rapidly changing world, or whether sustainability is the ultimate expression of love to our communities and our planet, these three innovative designers have crafted an inspiring and thought-provoking collection featuring responsibly sourced diamonds from De Beers Group.
“To celebrate the launch of ReSet Forever Love, we are delighted to announce a £10,000 donation towards a new Provenance Award to support skills development for a jewellery design student in one of the countries where our diamonds are discovered, through our longstanding De Beers Group Designers Initiative.”