The Natural Diamond Council (NDC) has introduced the Official Partner Program, which grants partner jewellery retailers access to co-op marketing opportunities, turn-key digital content solutions, and educational resources.
“There is symbiosis because we share the same philosophy in strengthening the emotional and ethical values of natural diamonds. We’ll be able to leverage Only Natural Diamonds and work together through the Official Partner Program in developing assets with premium positioning to ensure the modern diamond dream is broadly visible,” said Natural Diamond Council CEO, David Kellie.
“As we continue working under a new context where the need for digital content continues to rise, it has become apparent there is an opportunity to collaborate and share resources with diamond jewellery retailers across the US.”
An NDC official partner has access to multimedia advertising, a customised digital asset toolkit, Only Natural Diamonds non-campaign social media assets, and access to unparalleled and interactive educational resources.
NDC debuted the For Moments Like No Other global advertising campaign starring Knives Out actress, Ana de Armas this past September which showcased diamonds in a modern light. The campaign appeared in print, digital, and televised media outlets including Vogue, Harper’s Bazaar, The New York Times, Hulu, Amazon, E!, and many others.
The Official Partner Program will benefit from such high impact NDC produced campaigns on a local level. Retailers will also have access to Only Natural Diamonds non-campaign focused social assets and content to push on their own channels. This content is currently attracting over 300,000 global visitors daily to naturaldiamonds.com.
Retailers have already begun engaging with the program including London Jewelers, Lux, Bond & Green, Days Jewelers, Walters & Hogsett Jewelers, among others. The first installment of co-op assets are set to debut in Spring 2021.