Featuring renowned cricketer Rohit Sharma and music composer Anirudh Ravichander, the Men of Platinum collection spans bold statement pieces and contemporary style forward designs, reflecting men at different stages of their success journey.
Platinum Guild International (PGI) India has unveiled a new Men of Platinum collection featuring chains, pendants, bracelets and rings designed for men at different stages of their journey. Endorsed by Rohit Sharma and Anirudh Ravichander, the cricketer and the music director bring their distinctive appeal to the brand’s new campaign, the collection brings to life a central belief: enduring success is forged through character—the conviction to forge your own path, the resilience to keep moving forward, and the values that give achievement lasting meaning.
The collection broadens the world of Men of Platinum, bringing together bold, statement platinum jewellery with lighter, contemporary designs created for more frequent wear. Sculpted forms, geometric surfaces, interlocking links and considered contrasts of colour and finish create distinct expressions of personal style—from pieces that mark achievement and stature to those that become part of a man’s identity.
Rohit Sharma’s composure and leadership speak to character and values that sustain success. Anirudh Ravichander’s self-belief and willingness to keep evolving speak to character that builds success. Their distinct journeys offer a way to connect the jewellery to the choices and values of the men who wear it.
Rohit Sharma said: “Platinum is known for its enduring strength, and I think that makes it a powerful symbol of the character it takes to keep moving forward, no matter what comes your way. I have always believed that while success is important, how you get there matters just as much. The decisions you make under pressure, how you respond when things don’t go your way, and how you bring people along with you – that says a lot about who you are. That idea of character is something I connect with strongly in Men of Platinum.”
The Indian composer and playback singer, Anirudh Ravichander commented: “For me, success has always been about believing in yourself, creating your own path and continuing to evolve. There will always be opinions about what you should do or who you should be, but having the conviction to stay true to yourself is what really matters. That idea of character is something I connect with strongly in Men of Platinum. Platinum is known for its enduring strength, and to me, that makes it a powerful symbol of the inner strength it takes to keep believing, creating and moving forward.
Vaishali Banerjee, Head of Global Market Development and Managing Director-India & ME, Platinum Guild International, noted: “Men are wearing jewellery in more ways and at more moments in their lives. With this collection, we are extending Men of Platinum from statement pieces for established achievers to design-forward options for younger men developing their own sense of style. It is a wider expression of platinum’s place in the men’s jewellery category. The designs bring Men of Platinum’s values to life in a tangible way. Further, Rohit Sharma and Anirudh Ravichander, who are icons for a vast cross-section of Indian men today, wear pieces that speak to their different styles and journeys, while the collection as a whole connects platinum’s ability to endure. Its lasting strength speaks to the character behind enduring success.”
The collection will be available at key retailers across India stores beginning October and in time for Dussera and Diwali.