GJEPC has been a steadfast guardian of the natural diamond legacy. For the past seven years, GJEPC has been a global supporter of the Natural Diamond Council, promoting the authenticity and allure of mined diamonds.
GJEPC’s latest campaign, a five-film series, delves into the emotional depth of natural diamonds. The inaugural film, “Pinky, Priyesh & Dadi,” explores how these rare gems commemorate life’s most cherished moments, becoming timeless symbols of heritage, personal milestones, and sustainable luxury.