GJEPC Unveils Diamond Trails, An Art Project by Reena Ahluwalia

GJEPC proudly presented the launch of the Diamond Trails project, a one-of-a-kind initiative by globally acclaimed Canada-based jewellery artist and professor Reena Ahluwalia. Unveiled at the Select Club, JWCC, during IIJS Signature  2025 (January 4-8), the project combines the beauty of fine natural diamonds with the power of art and storytelling to make a meaningful impact.

Diamond Trails is an anthology of art and stories, showcasing five exclusive paintings by Reena that are inspired by an anthology of fictional stories celebrating the brilliance, rarity, and symbolism of natural diamonds. Authored by eminent industry writers—Avi Krawitz, Diamond Analyst, Consultant and Publisher; Shanoo Bijlani, Editor, Solitaire International, GJEPC; Grant Mobley, Jewellery & Watch Editor, Natural Diamond Council; Sonia Esther Soltani, Jewellery Content Specialist and Podcast host; and Reena Ahluwalia, Founder of the Diamond Trails project – the stories and paintings collectively amplify the mystique of diamonds while fostering a deeper appreciation for their significance.

Vipul Shah, Chairman, GJEPC, stated, “The Diamond Trails initiative celebrates the unity of art, storytelling, and philanthropy of natural diamonds in a unique way. The Council is proud to support Reena Ahluwalia’s Diamond

Trails project, which highlights the timeless beauty of natural diamonds while supporting charitable causes. This initiative reflects our ongoing commitment to collaboration and creating positive change within the gem and jewellery industry.”

Reena Ahluwalia, reflecting on the project, said, “Diamond

Trails is a mission of impact that celebrates the collective

power of storytelling, artistry, and community. I am deeply grateful to GJEPC for embracing this initiative with their pioneering vision and hosting its launch in India. Together, we hope to inspire others in the industry to amplify individual and collective contributions.”

The project by Reena took over a year to complete, and the paintings alone required 1,000 man hours, aside from the invaluable time spent by the writers envisioning their stories and contributions.

Each painting is priced at $7000, with proceeds supporting various charities. The limited-edition paintings can be bought at https://www.reenaahluwalia.com/diamond-trails

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