IIJS: A Catalyst for Industry Growth and Trust

The IIJS has long been a cornerstone for growth and trust in the gem and jewellery industry. With the GJEPC extending the Equitable Opportunity Clause survey deadline to 31st May 2024, exhibitors now have more time to share their insights on this vital initiative. NIRAV BHANSALI, Convener of National Exhibitions, GJEPC, shares his opinion.

The Gem & Jewellery Export Promotion Council (GJEPC) recently extended the deadline for the Equitable Opportunity Clause survey, giving exhibitors of the India International Jewellery Show (IIJS) more time to share their views. This extension, now set for 31st May 2024, provides an opportunity to reflect on how IIJS has been instrumental in promoting industry growth, benefiting both retailers and manufacturers.

Under the Equitable Opportunity Clause: Any member/exhibitor shall not directly or indirectly participate/exhibit at any fair/show/exhibition of any form or nature, related to gems & jewellery, within the city limits where the IIJS is organised which is similar in nature to IIJS for a period of 30 days before the start and 15 days after the completion of IIJS.

Over the past 40 years, IIJS has significantly contributed to the growth of the gem and jewellery industry. It has served as a pivotal platform where retailers and manufacturers can showcase their latest designs, form new business relationships, and expand their market reach. The shows have consistently attracted a vast number of participants, highlighting their importance in the industry calendar.


IIJS has generated substantial income for exhibitors, contributing to the overall economic health of the industry. Amid the 64 gem and jewellery trade shows taking place in the country each year, the three annual shows—IIJS Premiere, IIJS Signature, and IIJS Tritiya—have become pivotal venues for business transactions, networking, and showcasing innovation. These mega IIJS events draw thousands of buyers and sellers from India and overseas, creating a vibrant marketplace that fuels industry growth.

“We believe that the Equitable Opportunity Clause is essential for ensuring a fair and thriving marketplace. It creates a level playing field by limiting participation in competing exhibitions during IIJS. This Clause not only facilitates equitable distribution of resources but also opens doors for diverse companies to avail themselves of the prospects presented at IIJS.”
~ Nirav Bhansali

We believe that the Equitable Opportunity Clause is essential for ensuring a fair and thriving marketplace. It creates a level playing field by limiting participation in competing exhibitions during IIJS. This Clause not only facilitates equitable distribution of resources but also opens doors for diverse companies to avail themselves of the prospects presented at IIJS.

Building Trust

The trust and faith of exhibitors in GJEPC and IIJS is evident from the 12,000 registrations under the Assure Scheme, which ensures guaranteed participation at the next two editions of IIJS Premiere and IIJS Signature despite renovations at the NESCO venue.

“The trio of IIJS exhibitions presents a comprehensive platform, catering to nearly 95% of annual business needs. We project a staggering turnover of INR 1,50,000 crore during these events, with prospects of growth in the ensuing years. In line with our commitment to fairness and inclusivity, we have instituted an Equitable Opportunity Clause to ensure all participants have equal access to the benefits and prospects presented by IIJS. We invite you to repose your confidence in GJEPC and capitalise on the many advantages that IIJS provides.”
~ Nirav Bhansali

The trio of IIJS exhibitions presents a comprehensive platform, catering to nearly 95% of annual business needs. We project a staggering turnover of INR 1,50,000 crore during these events, with prospects of growth in the ensuing years. In line with our commitment to fairness and inclusivity, we have instituted an Equitable Opportunity Clause to ensure all participants have equal access to the benefits and prospects presented by IIJS. We invite you to repose your confidence in GJEPC and capitalise on the many advantages that IIJS provides.

The Equitable Opportunity Clause ensures that all GJEPC members have a fair chance to participate in the IIJS shows. By preventing exhibitors from monopolising multiple shows, the clause allows for a level playing field, enabling more members to benefit from the opportunities these events provide. This measure not only protects participants’ interests but also promotes a more inclusive and equitable business environment.

Additionally, prior to 2017, around 30 gem and jewellery trade shows were held annually in the country. Today, this number has nearly doubled, with a proliferation of shows. Consequently, the Equitable Opportunity Clause is not restrictive, as there are numerous shows and opportunities throughout the calendar year for exhibitors to choose from.

Industry Voices

Piyush Patel, Director, Dharmanandan Diamonds Pvt. Ltd.

“The consistent revenue generated through IIJS has played a crucial role in our company’s growth. We appreciate GJEPC’s efforts to maintain a thriving marketplace, and the Equitable Opportunity Clause aligns perfectly with that vision. By ensuring fairer distribution of resources, it allows more businesses to benefit from IIJS, ultimately contributing to the overall economic health of the industry.”

Khushboo Ranawat, Director, Swarnshilp Jewellers, “IIJS has been a game-changer for our business. Over the years, the platform has connected us with a vast network of buyers and helped us expand our market reach significantly. Initiatives like the Equitable Opportunity Clause further ensure a level playing field for all participants, allowing us to maximise the opportunities that IIJS presents.”

Nirmal Bardiya, Chairman, RMC Gems India Ltd.

“IIJS is a crucial platform to connect with potential buyers seeking exceptional coloured gemstones. The Equitable Opportunity Clause creates a dedicated space for focused negotiations and transactions, maximising the value we can offer serious buyers during this critical industry event.”

As the deadline for the survey approaches, it’s important to recognise how IIJS has played a crucial role in the growth and success of the gem and jewellery industry. By providing a reliable platform for business and ensuring fair participation through initiatives like the Equitable Opportunity Clause, GJEPC continues to build trust and growth within the industry. Member feedback is vital to maintaining this trajectory, and GJEPC encourages all exhibitors to participate in the survey.


Click here https://survey.crayoninfotech.com to cast your vote. Please use your Login and Password as used on GJEPC website.

Subscribe to our Newsletter

Discover the latest collections, news, and exclusive launches from us.