Bhubaneswar-based Khimji Jewellers has launched its festive campaign, “Raunak Hai Tumse” focusing on natural diamonds. The campaign features the acclaimed Odia actress, singer, and dancer Prakruti Mishra.
Khimji Jewellers, which is present across 9 stores in the state of Odisha, said it recognises the growing interest in natural diamond jewellery, especially amidst fluctuating gold prices. Their festive collection offers a variety of designs, from classic solitaires to contemporary diamond-encrusted pieces, catering to different tastes and occasions.
Mitesh Khimji, Director of Khimji Jewellers, said, “The new campaign is not just about jewellery—it’s an ode to the women who light up our lives. This festive season, we wanted to celebrate the multi-faceted nature of women, just like diamonds.
“As gold continues to be a key focus in festive purchases, we realised that diamonds are rising in popularity, and our campaign is designed to showcase the unique beauty of diamonds at prices that make them accessible to all.”