R.K. Silver & Gold has come a long way, redefining itself to keep up with the times. Established in 1984 as Rajkot’s trusted silver vendor in 1984, the company expanded into gold and, earlier this year, launched Nexaro, an affordable but luxurious rose gold collection. Director YASH VADHER was pleasantly surprised by the timing of his recognition by GJEPC’s ‘40 under 40’ initiative. “It was a wonderful coincidence to be honoured just as we celebrated our 40th anniversary.”
How has RK Silver & Gold maintained its legacy for over two decades? What are the core values that have been essential in maintaining this legacy?
Since 1984, RK Silver & Gold has transformed simple ideas into stunning jewellery. Starting with silver, and now working with gold, we have built a solid reputation for innovative designs and reliability. Our core values are represented in our work. Our skilled artisans blend traditional techniques with modern technology to create jewellery that’s not just beautiful but meaningful. We bring dreams to life, spark excitement, and add beauty to people’s lives. It is because of this dedication and values that our legacy will live forever.
What leadership practices do you believe have been crucial for longevity in this business?
As a jewellery brand owner in India, I truly believe that adaptability, focus on the quality and craftsmanship of the jewels, and trend analysis are key leadership practices. Adapting to new practices and demands with the help of my dedicated employees, researching trends and engaging with my social media team to ensure brand awareness, and most importantly, ensuring the calibre does not falter, rather only improves ten-fold with time is key. At R.K. Silver & Gold and our freshly minted affordable luxury sub-branch, Nexaro, we prioritize a customer-centric approach and a strong focus on employee satisfaction to drive leadership and longevity.
Which leadership practices have helped you in build a successful brand like R.K. Silver & Gold?
Empowering our team at R.K. Silver & Gold with creative freedom while fostering a culture of trust has been key as a leader. There is a lot of competition in the market, so we can only stand out when our products underscore passion and resilience. And for this, the team needs to accept and see this company as their own.
As a younger leader in the business, what modern approaches are you implementing to prepare the company for future challenges?
I’m focusing on integrating technology and modern marketing strategies to prepare for future challenges. At R.K. Silver & Gold, we have embraced digital transformation, including e-commerce that will be launched soon and social media platforms, to reach a broader, more tech-savvy audience. By blending innovation with our Indian heritage, we are ensuring that the we remain relevant and resilient in an ever-changing global market.
How do you embrace new technologies while maintaining the integrity of traditional craftsmanship in your operations? From a customer’s point of view, how do you seamlessly blend classic craftsmanship with modern innovations as a legacy brand?
Embracing new technologies while preserving the integrity of traditional craftsmanship is key to staying relevant as a legacy brand. We use cutting-edge techniques but traditional designs to create the perfect blend for all kinds of customers. From modern chic designs to traditional wonders, we have it all.
How do you see the role of jewellery designers evolve with the advent of new technologies? Do these advancements diminish the need for their skills or enhance their creative potential? What are your thoughts on this?
I see new technologies in India enhancing rather than diminishing the role of jewellery designers. Tools like 3D modelling and AI-driven technology design allow them to push creative boundaries and bring more complex ideas to life with greater precision. These advancements free designers from technical limitations, giving them more space to focus on innovation and artistry. In my opinion, while technology streamlines processes, the unique vision and craftsmanship of a designer remain irreplaceable.
What initiatives are you taking to engage with the next generation of customers and employees?
As mentioned before, we are embracing social media and e-commerce to reach the next generation of shoppers. We are also understanding that the age of buying and cherishing jewellery is reducing, younger men and women are now buying gold and silver for financial security and self-gifting. New trends and preferences are key to reach this demographic, which we at R.K. Silver & Gold are well on the way!
Can you share any memorable interactions with customers that left a lasting impact?
Customer interactions are always fun. One of the first feedback we got after we established our online presence was from a new customer saying they cannot wait to see what we have in store next. The feeling of engaging a new customer and being on the radar of a potential consumer is absolutely amazing, whether it is one customer or a lakh!
Managing a family business can involve complex dynamics. How do you approach resolving differences in opinion within the family?
At R.K. Silver & Gold, we are all a family. Whether it is my home family or work family, the differentiation is key for success. You must know when to separate work discussions from familial life, and maintain mutual respect at all times. We eat together, we work together. Yes, dynamics can be complex but when it comes to differences in opinions; consider giving everyone a chance to put their options forward and vote on topics while respecting each other’s preferences.
What advice would you give to the next generation of leaders in family business?
My advice to the next gen leaders would be to embrace change but continue to honour your legacy and family values. Acknowledge the traditions that have made the company what it is and always treat each member of your work life and personal life with respect. Deep relationships and steady growth are key to success for family businesses, especially in India.