In recognition of its commitment to responsible craftsmanship and innovation, fine jewellery maison ANEKA has been awarded the prestigious Positive Luxury Butterfly Mark Certification, with an exceptional overall score of 73%.
Earning the Butterfly Mark reflects a philosophy that is central to ANEKA: that true luxury must be meaningful and responsible. ANEKA operates on 100% renewable energy, with its supply chain equally committed to clean energy practices.
Each jewel is handcrafted using 18-karat recycled gold, a choice that has enabled the maison to save over 472 tonnes of CO₂ emissions in two years. With top-tier scores across social (89%), governance (76%), and environmental (60%) pillars, the certification affirms ANEKA’s alignment with global ESG benchmarks while illuminating a future-forward path.
Ankit Mehta, CEO of the brand, said, “Partnering with Positive Luxury has been a journey of reflection and growth. It has sharpened our approach to ethical sourcing, environmental responsibility, and positive social change. We’re honoured to be part of this movement, knowing that the choices we make today shape a more thoughtful and sustainable future.”
At ANEKA, sourcing is approached with care and intention. The maison’s diamonds are conflict-free, RJC and DTC-BPP certified, and fully compliant with the Kimberley Process, ensuring they are untouched by conflict-affected and high-risk areas. Its coloured gemstones undergo careful evaluation to monitor environmental and social impact, while a newly introduced Supplier and Vendor Code of Conduct strengthens accountability across all touchpoints of the brand’s ecosystem.
ANEKA has achieved carbon neutrality for its Scope 1 and Scope 2 emissions and is actively mapping Scope 3 impacts. Across offices and boutiques, waste is mindfully managed – including a recent circularity initiative that recycled over 3.5 tonnes of paper waste. The maison also honours the artisan community, extending dedicated training and support for women artisans.
Receiving the Butterfly Mark is a mark of meaningful impact and thoughtful leadership in an ever-evolving luxury landscape. For ANEKA, it reinforces a commitment to weaving thoughtful design with mindful practices, in everything they do.