Gold sales during Akshaya Tritiya 2026 rose by ~56% in volume from 16 tonnes to 25 tonnes year-on-year, and surged by a sharper ~134% in value from ₹16,000 crore in 2025 to ₹37,500 crore this year, according to the IBJA press release. This reflects a strong investor mindset, with gold continuing to be viewed as a safe-haven asset amid global uncertainty. The release also notes contrasting trends in silver, where volumes declined from 400 tonnes to 300 tonnes, yet overall value surged to ₹7,500 crore due to price appreciation. This underscores resilient demand and sustained confidence in bullion, even as price levels reach new highs.
To gather on-ground insights and gauge the pulse of the market. Solitaire International spoke with leading retail houses across India, and a common refrain was that gold and diamond jewellery saw more traction than coins, with adornment and personalisation outweighing the investment aspect.
Dr. Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers (across India)
We recorded revenue of Rs. 251 crore on Akshaya Tritiya for the financial year 2026–27, registering a growth of 80.3% on a year-on-year basis over the previous year’s revenue of ₹140 crore, making it the company’s second- highest single-day revenue.
The resulted due to healthy footfalls and strong traction across key product categories. Gold remained the key driver, recording 79.6% YoY revenue growth, while the silver and diamond segments grew by 98.0% and 79.9% YoY revenue, respectively. The volume growth is an encouraging indicator of strong footfall conversion and sustained customer acquisition.
Along with our western markets, we are particularly encouraged by the performance in Bihar, Uttar Pradesh, and Indore.
Demand has been robust across categories including gold, silver, diamond jewellery, wedding jewellery, as well as silver articles. With the upcoming wedding season, jewellery buying has remained particularly strong, while bullion, too, continues to see healthy traction from investment-focused customers.
Additionally, the relative stability in gold prices over the past few days gave buyers greater confidence to make planned purchases.
Prerna Khurana, Director, Khurana Jewellery House, Amritsar
Though gold jewellery remained the undisputed hero of Akshaya Tritiya, as is tradition, what was particularly exciting this season was the strong pull towards diamond jewellery in the light-to-mid weight category, especially among younger buyers seeking pieces that transition seamlessly from festive occasions to everyday wear.
Coins and bars continued to attract first-time investors and gifting buyers, but for us, jewellery sales clearly took the lead, outpacing in overall value.
The sweet spot this festive day was in the ₹50,000–₹1.5 lakh range for jewellery, driven largely by younger clients. At the premium end, pieces above ₹3 lakh, particularly our heritage and award-winning design collections, also saw strong interest, with customers willing to invest in craftsmanship and exclusivity.
Pawan Gupta of PP Jewellers by Pawan Gupta, Delhi
This year, we witnessed an excellent customer response at our Karol Bagh and South Extension stores, with a strong interest in gold jewellery, especially bangles, diamond jewellery, and investment categories. Our ‘Bangle Mela’ offer, featuring a special 5% discount on gold bangles, was highly appreciated by customers.
Despite fluctuations in gold prices, customer confidence and buying sentiment remained strong, reflecting their trust in our brand. We are optimistic about continued positive demand and strong business momentum in the upcoming wedding season and festive months ahead.
Abhineet Boochra, Co-founder, Sangeeta Boochra Jewellery, Jaipur
Akshaya Tritiya this year felt more like an extended buying phase rather than a single-day event. For us, the momentum sustained in the days leading up to and following the occasion. There was a sense of preparedness among customers, and this translated into healthy overall sales and a more meaningful buying experience, both for the customer and for us as a brand. Our retail spaces experienced steady footfall, while our online platforms reflected strong engagement and conversion.
We recorded year-on-year growth of approximately 18% to 22%. While that’s encouraging, what is more important is that it came from a more conscious and design-led demand. There is a visible shift in consumers’ mindset today – they’re moving beyond ritualistic buying to investing in pieces that align with their personal style. This has naturally contributed to stronger conversions!
Statement earrings, necklaces and cuffs in the range of ₹8,000 – ₹25,000 continues to be our strongest segment. Simultaneously, we also saw encouraging traction in higher price points. Bridal buyers and our loyal customers showed a growing willingness to invest in more elaborate, collector-style pieces.
Unlike the traditional association of Akshaya Tritiya with coins and bullion purchases, our customers leaned strongly towards jewellery.
One of the most interesting takeaways this year has been the growing appreciation for heritage and craftsmanship. Our tribal-inspired designs, bold silhouettes, and handcrafted details resonated strongly with customers. Gifting also played a significant role this time.
We are also seeing younger consumers engaging with the occasion in their own way; they connect with the idea of new beginnings and meaningful purchases. Overall, the festival is evolving. It is no longer just about buying precious metal for prosperity, but it is about choosing something that resonates personally. For us, this shift is both exciting and reassuring, as it aligns closely with our belief that jewellery should be a blend of culture, craftsmanship and individual expression.
Bharti Bangur, Owner, Bharti Bangur Fine Jewels, Kolkata
This time, there was a clear preference for design-forward, statement yet lightweight gold jewellery. The average ticket size ranged between ₹1 lakh and ₹2.5 lakh. Jewellery remained the dominant choice, contributing approximately 75–80% of total gold sales, while coins accounted for 20–25%, largely driven by investment-oriented buyers.
Diamond jewellery, particularly in the occasion-wear segment, was also in demand, with price points ranging from ₹2 lakh to ₹5 lakh, recording a 20–25% YoY growth.
Neil Sonawala, Managing Director, Zen Diamond India, Mumbai
Akshaya Tritiya delivered a strong performance for the brand, reflecting robust consumer demand and growing affinity for diamonds as a preferred category for meaningful, contemporary purchases. Our company recorded healthy year-on-year growth, driven by evolving consumer preferences as well as its ongoing retail expansion and product initiatives. This season, the ₹30,000 to ₹1,00,000 price bracket saw the highest traction, indicating a clear tilt towards accessible luxury and pieces that balance aspiration with everyday wearability.
Notably, nearly 95% of sales were led by diamond-studded jewellery and platinum men’s jewellery, while gold coins accounted for just 5%, underscoring a decisive shift away from symbolic buying towards design-led, wearable formats. Today’s consumer is increasingly seeking purchases that combine emotion, design, and utility, and that curated festive offerings such as zero-cost EMI, enhanced old gold exchange, and exclusive gold coin benefits played a key role in boosting footfalls and conversions.
Yogesh Soni, Director, Punamchand Jewellers, Kolkata
We saw a strong preference for lightweight, contemporary jewellery with consumers increasingly opting for pieces balancing investment value with daily usability. There was also noticeable traction in studded gold jewellery, and customers showed a tendency to invest in quality over quantity.
Jewellery continued to dominate purchases, accounting for approximately 70–75% of sales, while gold coins contributed around 25–30%.
Versatile diamond jewellery showed moderate growth, recording an estimated YoY growth of ~12–18%.
Abhishek Kajaria, Founder-Owner, Avama Jewellers, Kolkata
While lightweight gold chains, bracelets, and 18-karat studs prevailed over traditional heavy bridal jewellery. However, due to high gold prices we maintained conservative sales volumes; but made in value terms. Our average transaction value was ₹42,000, representing an approximate ∼12% increase in value compared to the previous year.
Diamond jewellery sales demonstrated robust, concluding with ~18% YoY value-driven growth with demand primarily led by studs, pendants, and tennis bracelets, with a notable increase in daily wear solitaires. Digital discovery channels and EMI payment options facilitated conversions, particularly among individuals aged 25–35.
Colin Shah, MD, Kama Jewelry, Mumbai
Upbeat consumer sentiment beats gold price volatility; gems & jewellery sector witnessed robust demand this Akshaya Tritiya. This year, a correction in gold prices has complemented the robust buying appetite of consumers, translating into strong traction in domestic jewellery sales despite the economic volatility.
Consumer preferences are rapidly evolving, and this reflected in the growing affinity of the young first-time buyers for lightweight practical jewellery, especially diamond-studded pieces in 9-, 14-, and 18-karat categories.
While selective purchases of plain jewellery in 22-karat have also been recorded, the demand remains balanced. Overall, the industry has witnessed an approximate 15% year-on-year spike sales, with healthy ticket size and renewed confidence among buyers towards the precious metal. Going forward, we foresee this sentiment to strengthen further as India approaches the festive season.
Pratik Dugar, Director, Indian Gem & Jewellery Creation, Kolkata
Gold purchases with price tags between ₹70,000 to ₹1.5 lakh dominated our sales counters, contributing ~ 65–70% sales, while gold coins accounted for 30–35%. Diamond jewellery recorded healthy traction, particularly in the mid to high-value segments, with strong demand for modern, minimal, and occasion-ready designs. The sweet spot was between ₹1.2 lakh to ₹3 lakh, resulting in a YoY growth of ~15–20%.
Sandeep Danwar, Director, Mahabir Danwar Jewellers, Delhi
Gold jewellery was clearly a winner with price tags between ₹4–₹5 lakh being the most preferred choice. Jewellery accounted for nearly 75% of our sales, while gold coins contributed around 25–30%.
Customers are increasingly viewing gold not just as a cultural purchase but also as a strategic financial investment, especially during periods of price correction and economic fluctuation.
Diamond jewellery witnessed steady traction, particularly in the bridal and gifting segments, where emotional and aspirational buying remain strong drivers. There is a growing preference for elegant, minimal, and versatile diamond pieces that offer both value and everyday usability.
We are also witnessing a notable shift from lab-grown diamonds back to natural diamonds, as consumers are placing higher importance on long-term value, rarity, and emotional significance. This shift is further supported by increasing awareness around resale value and authenticity.
The average ticket size for diamond jewellery stood between ₹1.5 lakh to ₹3.5 lakh, with some premium transactions exceeding this range in bridal categories. We recorded an approximate YoY growth of 18–22% in diamond jewellery sales.