Vishal Jariwala, Founder, Parth Diamond Pvt. Ltd. delves into the company’s journey and their strategic preparations for IIJS Premiere.
Tell us more about your company.
Parth Diamond is the leading manufacturer of fine diamond jewellery. Founded in 1996, the jewellery is an epitome of celebrated beauty and creativity. It has earned a reputation for being a trusted business associate in the gems and jewellery industry for supplying the best designs and jewellery with fancy-shaped diamonds in the most unique settings for the past 25 years. The products make their way to the stores and showcases of the top jewellery retailers of India: leaving its customers dazzled, delighted, and mesmerised in equal measure.
We’d like to know about your preparations for IIJS Premiere. Are you unveiling new unique collections at the show?
This year has been exceptionally promising for the gem and jewellery industry, with bullish trends and strong growth prospects, particularly as we approach the festive season. At Parth Diamond, we are gearing up for IIJS Premiere with great enthusiasm and strategic planning. In anticipation of increased interest and engagement, we have expanded our booth space from 27 sqm to 36 sqm.
Every year, Parth Diamond unveils a new collection at IIJS. This year, we are excited to introduce 3-4 unique new collections, in addition to our ‘Flight To Fancy’ diamond jewellery collection.
This year our unique collection is ‘Serenades of Diamonds and Gemstones’. We have worked with natural diamonds in combination of yellow diamonds or melee or star colour stones highlighted with colour rhodium.
Most of the collection is optimised with 3D printers and various techniques promising a premium finish. It takes us almost 3-4 months to work on each collection from design conceptualisation to finished products.
White gold earrings set with tanzanites and pie-cut diamonds creating an illusion of a dazzling 2-carat look. By PARTH DIAMOND
What are your expectations from the show?
Diamond prices have been competitive, and we are expecting strong demand locally for pointers in studded jewellery. The global scenario has been beneficial for the growth and development of the Indian industry, and we are being optimistic at IIJS as we have expanded our booth. We believe the show will provide an excellent platform to connect with new and existing clients, highlight our craftsmanship, and drive further growth for Parth Diamond.
Which are the strong regions domestically and which are your top export markets?
Domestically, Southern, Western, and Northern India have been predominant markets for us. These regions have consistently shown strong demand for our jewellery, and we have established a significant presence there. Internationally, we are currently operating on a smaller scale, with the US market being our primary focus.
Emerald and pie-cut diamonds lend these drop-shaped ear studs a 3D look. By PARTH DIAMOND
You are mostly into high-end diamond jewellery lines. Any impact of record high gold prices on buying at the show – positive/negative?
Natural diamonds have a timeless appeal that continue to attract discerning buyers, regardless of fluctuations in gold prices. For high-end jewellery, the impact of record high gold prices is relatively limited. This year, we anticipate strong demand for pointer diamonds, as their allure remains unaffected by gold market dynamics. In fact, we expect robust sales in the high-end jewellery segment, as our clientele values the unique beauty and investment potential of natural diamonds.
Earrings set with yellow fancy diamonds and white diamonds. By PARTH DIAMOND
Since how long have you been participating in IIJS and how much has the show contributed to your company growth?
We have been participating in IIJS since 2005. Over the years, IIJS Premiere has become the backbone of our growth, providing significant impetus to our business. The show is uniquely timed, allowing us to introduce new designs and fulfil orders just before the festive period, which is crucial for our sales strategy.
In the current business environment, what significance does IIJS Premiere hold for your company?
IIJS Premiere has consistently offered us an excellent platform to showcase our latest collections, connect with clients, and expand our market presence. It has played a pivotal role in our company’s development, helping us establish a strong foothold in the industry and drive continuous growth year after year.