Jemora Gemhouse (JGH), an innovative auction house dedicated to rare and valuable polished coloured gemstones, is set to redefine the gemstone market by bridging the gap between coloured gemstone owners and an exclusive network of buyers. The auction house aims to establish a sanctuary for the world’s rarest gems.
Founded by Dev Shetty, Jemora Gemhouse (JGH) is part of Gaston Group, a UAE-headquartered company.
In the past, Shetty played a key role in the turnaround of Gemfields by developing their emerald and ruby mines. He also founded Fura Gems, the only company mining emerald, ruby, and sapphire globally. JGH leverages Shetty’s transformative expertise in the coloured gemstone industry, including notable achievements such as the record-breaking sale of the 55.22-carat “Estrela de Fura Ruby” for $35 million, the highest price ever paid for any coloured gemstone.
Jemora Gemhouse will offer collectors, luxury brands, and trade partners access to some of the world’s most exquisite, rare and valuable collections of polished coloured gems.
Dev Shetty shared his vision for the auction house: “I’m excited to unveil Jemora Gemhouse, the first-of-its-kind auction house dedicated to extremely rare and exclusive polished coloured gemstones. For years, the industry has needed a specialised platform to showcase premium-coloured gems to the right audience, bypassing the constraints of traditional auction houses. Jemora Gemhouse fulfils this demand by connecting sellers directly with buyers, ensuring that the finest gemstones achieve their true market value.”
He added, “Our inaugural auction promises to be a milestone event, featuring once-in-a-lifetime collections that are simply irreplaceable. I want to thank the team at Jemora Gemhouse for working very hard to assemble this exquisite collection, and DMCC for hosting this launch at its world-class facility in the Dubai Diamond Exchange.”
Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC, commented: “The Dubai Diamond Exchange is the world’s largest diamond tender facility, supporting over 1,350 companies and expanding rapidly into coloured gemstones. Recent record-breaking tenders for emeralds, rubies and sapphires are a testament to our growth as the hub of choice for the global coloured gemstone market. We are delighted to launch Jemora Gemhouse and look forward to working with Dev Shetty as we continue to facilitate access and drive trade growth through the UAE for some of the world’s most remarkable, coloured gemstones.”
With its pioneering approach and commitment to excellence, Jemora Gemhouse is set to hold the inaugural auction from 17th – 19th March 2025 at DMCC’s Dubai Diamond Exchange. It will feature a breathtaking collection of sapphires from renowned origins such as Kashmir, Madagascar, and Sri Lanka, offering sapphires in different categories, such as Blue, Pink, Padparadschas, and Yellow Sapphire.
At Jemora Gemhouse, every gemstone is certified by leading laboratories, including AGL, GRS, Gübelin, and SSEF, ensuring authenticity and quality.