Photo courtesy The Natural Diamond Council
The Natural Diamond Council (NDC) announced the launch of its first ever celebrity campaign, starring actress Ana de Armas. She recently received a Golden Globe nomination for her role in Knives Out, and she’ll soon appear in the upcoming James Bond film, No Time to Die.
The campaign – which was lensed in coastal Portugal, directed by Manu Cossu and photographed by Camilla Åkrans – will be released on 20th September, 2020, during the first ever virtual Emmy Awards.
“I love thinking of diamonds this way, as special emblems of even the small personal moments in our lives,” says de Armas. “They represent joy and warmth and beauty.”
“Ana is a true talent, and the dynamism she exemplifies is exactly what we seek to do daily in our support of the natural diamond industry,” says Kristina Buckley Kayel, Managing Director of Natural Diamond Council North America. “This campaign redefines traditional diamond moments, celebrating a variety of personal connections with these natural stones. It’s a more contemporary approach to the diamond dream, for meaningful moments big or small.”
A selection of the designers and brands featured in the campaign, all of which use diamonds from the Natural Diamond Council’s producers, include: Anita Ko, Katkim Fine Jewelry, De Beers Jewellers, Ana Khouri, Delfina Delettrez, Gabriel & Co, Zoe Chicco, Eriness, London Jewelers, Jade Trau, Lorraine Schwartz, Suzanne Kalan, Fernando Jorge, Vanleles, Foundrae, Marla Aaron, Nikos Koulis, Melissa Kaye and more.