CaratLane announced the launch of its second US retail store in Frisco, Dallas, Texas. The brand said the new 1,200 sq. ft. boutique furthers its mission to make Indian jewellery accessible to Indians across the world. CaratLane has also recently roped in Yami Gautam Dhar as the global face of the brand.
Frisco has emerged as one of the fastest-growing Indian hubs in the US, with a vibrant cultural community and rising demand for Indian products and experiences. The new store is located within the Dallas-Fort Worth metroplex, which is home to one of the largest Indian American populations in the country.
This expansion builds on the success of CaratLane’s first US store in New Jersey, which provided valuable insights into consumer preferences and helped shape the brand’s evolving US retail strategy.
Speaking on the launch, Saumen Bhaumik, Managing Director, CaratLane, said, “The launch of our second US store in Dallas marks a key milestone in CaratLane’s international journey. With a thriving Indian diaspora in the region, this expansion enables us to bring our distinctive craftsmanship closer to the community, while making fine jewellery more accessible globally—with natural diamonds starting at just $49.”