ABHISHEK HARITWAL, FOUNDER OF HARITSONS DESIGNS PVT. LTD., Jaipur, discusses the new collection dedicated to the glory of Maharaja Sawai Jai Singh II. Constant tweaks and alterations in crafting techniques has helped the award-winning brand stay ahead of the competition. Haritwal attributes the company’s growth to IIJS, which has helped them expand their footprint across the country.
What are you unveiling collections at IIJS Premiere this time?
We are planning to unveil Sawai- A Quarter Above The Rest! As the name suggests, this title was bestowed upon the rulers of Jaipur, and denotes excellence in design and craftsmanship to the tune of one and quarter. This collection features large uncut diamonds with the grace and lustre befitting royalty, cleverly matched with contemporary-coloured gems but with age-old setting and techniques.
This collection is a befitting tribute to Maharaja Sawai Jai Singh II. Founded in 1726 by the Maharaja Jai Singh, Jaipur swiftly transformed into one of the world’s foremost centres for gem craftsmanship. The Maharaja was a visionary and discerning connoisseur who strategically invited the finest jewellers and artisans from across the Mughal Empire: Delhi, Agra and Benaras! He enticed them with land grants and tax relief to establish the renowned Johari Bazaar!
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Tell us more about the innovations that you have introduced lately.
Jaipur, a city of historical aesthetics and cultural splendour, bears witness to the timeless artistry of gem cutting and jewellery.
This vision guides Haritsons Designs’ commitment to excellence by conducting R&D on a craft that is three centuries old.
We address issues such as the tarnishing of foils under the polkis. We have developed a technique to prevent the back foil from tarnishing, which saves the significant cost of re-jadai and instils confidence in our customers.
Our company is known for achieving the lowest possible gold weights in designs, thanks to our team of master makers and CAD specialists who have made this possible.
Last but not the least, we take inspiration for our designs from the jadau pieces exhibited in museums worldwide. We like to enrich the narrative of Jaipur’s jadau jewellery.
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What are your expectations for the show?
We are expecting a brilliant show especially after a long, dull summer. Fortunately, the pro-gold budget, which has significantly lowered prices, has already bolstered trade sentiments. I personally believe we have every reason to look forward to a spectacular IIJS Premiere.
We are a brand known for our design and efficient delivery skills, coupled with a good manufacturing setup. We have been fortunate to work with key retailers across the country — from metros to tier II and III cities. With each passing year, we are discovering new set of retailers from the smallest towns of India who want to ride the rising wave of the Indian jewellery industry’s design!
What is currently trending in terms of consumer preferences with regard to colour gemstones, design motifs, metal choices, etc.?
Thanks to a number of high-profile weddings heavily promoted on social media, that have contributed greatly to the Indian jewellery industry. It has ignited a desire and awareness for high-end designer jewellery set with diamonds, uncut diamonds, emeralds, and more.
So, many bookings at IIJS Premiere may be influenced by the recent social media posts that are capturing global attention.
How has participating in IIJS shows shaped the future of your company?
We are grateful to have been a positive contributor to the design inspiration journey of the industry since the inception of our company. Our battery of design awards accolades is a testament to our humble journey. We have been participating in IIJS for almost 17 years now, and there’s not an iota of doubt to admit that this show has been the reason for our current domestic reach. Undoubtedly, it’s the single most important event of the Indian jewellery industry.