CaratLane – A TATA Product, India’s leading omnichannel jewellery brand, continues to redefine accessible luxury with the recent launch of Shaya Diamonds — a first-of-its-kind in the category featuring natural diamonds set in 925 silver.
With this launch, CaratLane bridges a long-standing gap in the jewellery market. For the first time, customers can experience the brilliance of natural diamonds paired with the wearability, versatility, and affordability of silver.
Starting from just ₹5,000 onwards, the jewels are an apt choice for self-purchasers or for gift giving, for those taking their first step into the world of diamonds.
Shaya Diamonds offers a refreshing alternative — light on the pocket, heavy on design, and finished with the signature white gold-like look that defines CaratLane’s contemporary aesthetic.
Saumen Bhaumik, Managing Director, CaratLane, said: “Diamonds are at the heart of CaratLane. As gold prices climb, we don’t want that to stand between our customers and the diamonds they love. With Shaya Diamonds, we’re experimenting with 925 silver-set diamonds to open up a new, more accessible path to owning natural diamonds.”
Ajith Singh R, Associate Vice President & Business Head, Shaya by CaratLane, added: “With Shaya Diamonds, we’ve taken that spirit a step further, creating designs that combine the timeless appeal of diamonds with the cool, confident energy of silver. It’s both silver and diamonds, done differently.”