Entice, KGK 1905, a luxury jewellery brand with a global presence, has announced its plans to launch 10 more stores in India by the end of March 2025. The brand, which has its roots in Jaipur, currently operates in Mumbai, Botswana, Hong Kong and Dubai, offering jewellery designs that reflect a fusion of classical and contemporary influences.
Prashant Surana, Director, Entice, KGK 1905, said, “At Entice, our vision has been to empower patrons with irresistible and timeless creations and we believe that expanding our business with these new stores would help us drive Entice’s evolution into a promising global retail brand.”
The luxury jewellery industry has seen a significant growth in revenue in the last few decades, but also a shift in customer preferences. According to Entice, customers no longer wish to wear the traditional style of jewellery, and hence brands have adapted themselves to create a harmonious blend of tradition and modernity. Entice, KGK 1905, aims to cater to this changing demand with its innovative and elegant jewellery collections.