GJEPC, along with its knowledge partner, the UAE-based World Academy of Design (WAOD), hosted an engaging virtual introductory session to unveil a unique cross-cultural initiative titled GJEPC x GCC Design Lab: Co-Creating for SAJEX.
Ms. Dolly Choudhary, Director of Promotions & Marketing, GJEPC, opened the session by outlining the objectives of this special initiative, which aims to connect Indian SAJEX exhibitors with designers from the GCC region. The goal is to co-create jewellery collections that are not only market-relevant but also culturally aligned with the preferences of Saudi consumers.
As part of this initiative, a two-day physical design workshop will soon be held in Mumbai, where 10 select GCC-based designers will work closely with enrolled SAJEX exhibitors. This hands-on collaboration will see the GCC mentors guiding exhibitors in curating designs tailored specifically to the Saudi market.
Ms. Mahima Varma, Co-partner, WAOD, offered an overview of jewellery design directions that resonate with the GCC audience. She highlighted aesthetic cues, cultural nuances, and stylistic preferences that define jewellery buying in the region.
The session concluded on a high note, with enthusiastic participation from SAJEX exhibitors, who expressed a keen interest in deepening their understanding of the GCC’s design sensibilities, cultural values, and consumer behaviour.