GJEPC’s Research Division recently hosted a webinar to explore strategies for enhancing India’s gem and jewellery exports to the US. Attended by industry experts, market analysts, and leading exporters, the webinar highlighted the significant opportunities and challenges in the US market.
Dr. Rashmi Arora, Asst. Director and Economist, GJEPC, highlighted the US market’s importance for Indian exporters, accounting for a substantial share of total jewellery exports. With a robust economy, diverse consumer preferences, and a growing Indian diaspora, the US offers immense potential for growth.
Guest speakers including Ms. Dallas Prince, Designer & Television Personality, Dallas Prince Designs, Ms. Ani Khachian, Professional Jewellery Designer & Founder, Ani Fine Jewelry, Ms. Mia Katrin, Founder and Creative, Jewel Couture LLC and Ms Jill Borgerding, GG, Jillian Samuels Jewelry, shared their valuable knowledge on understanding and adapting to the evolving consumer trends in the US through their presentations and insightful Q&A session.
These trends include a rising demand for personalised and customisable pieces, an emphasis on sustainable and ethical sourcing, a preference for minimalistic designs, and a growing interest in technology-integrated jewellery.
To effectively tap into the US market, the speakers suggested several strategic approaches. These include design innovation, strengthening online presence, building strong brand narratives, ensuring quality standards, strategic collaborations, leveraging technology, and embracing sustainability.
By aligning with consumer preferences, leveraging technology, and embracing sustainability, Indian gem and jewellery exporters can position India as a global leader in the US market. Collaboration, innovation, and a customer-centric approach will be essential for capitalising on the market’s potential and driving economic growth.