Sean Lin, VP Sales, De Beers Group, visited the
GJEPC head office in Mumbai on 27 November, where he was received by Kirit Bhansali, Chairman, GJEPC; Shaunak Parikh, Vice Chairman, GJEPC; Anoop Mehta, Convener – Diamond Panel, GJEPC; Ashish Borda, Convener – PMBD, GJEPC; and Ajesh Mehta, former Convener – Diamond Panel, GJEPC. The meeting touched on strengthening collaboration to promote natural diamond jewellery in China, including ongoing work with Chow Tai Fook.
Lin noted that consumer interest in natural diamonds is gradually improving, supported by signs of market recovery. He also shared that lab-grown diamonds in China largely remain in the low price, accessory-style segment, typically under USD 150 and sold through mass retail formats. This trend is helping preserve the value perception of natural diamonds among Chinese consumers.
Both sides discussed ways to deepen cooperation and support natural diamond jewellery category growth through targeted promotional initiatives and consumer education.