Kamal Shah, Founder of Gold Strings Jewellery Pvt. Ltd., highlights the company’s USP—expertly crafted beaded necklaces in single and multi-row designs, versatile enough for daily wear and grand celebrations, from weddings to cocktail soirées. To enhance its artisanal expertise, the company plans to expand its team with skilled bead stringers and master craftsmen specialising in hand-carved details.
Tell us more about your company.
With a legacy spanning over three decades, we, at Gold Strings, have spent over 20 years perfecting the art of transforming nature’s exquisite treasures—gold and gemstones—into magnificent jewellery that bridges heritage with contemporary elegance.
Our design philosophy is centered on the belief that gold is not merely a precious metal; it is a canvas upon which we weave tradition, culture, and innovation.
Every piece produced in our company is a work of art. We take pride in preserving age-old craftsmanship, blending intricate gold filigree, natural gemstones, and avant-garde aesthetics to create jewellery that’s timeless. Each collection is exclusive and is a testimony to our authenticity and perfection.
Your company tagline is ‘Gold is just a metal until it is strung into beautiful ornaments’ … Why did your company choose to focus on malas (single-line necklaces) and multi-row necklaces?
A mala is more than an ornament—it is one of the first things that capture attention, second only to the wearer’s face. Its design, elegance, and composition reflect the character of the person wearing it.
Malas and multi-row necklaces are cherished across generations as symbols of grace, tradition, and power.
Our journey into this niche was driven by a deep admiration for the art of hand-stringing. Each bead, gemstone, and gold element are carefully chosen, hand-strung, and meticulously placed, ensuring that every piece highlights craftsmanship and precision.
Your antique collection of malas and exclusive Victorian collection in 18-karat gold reflect deep artistry. What inspires these collections, and how do they cater to contemporary tastes?
Our Antique collection draws inspiration from royal heirlooms, sacred artistry, and intricate detailing of bygone eras, ensuring that each piece is grand. While rooted in tradition, these malas are crafted to pair with modern ensembles, making them perfect for both special occasions and daily wear.
Our Victorian collection in 18-karat gold feature sacred motifs, idols, and delicate filigree work, evoking elegance and spirituality. By combining traditional elements with modern aesthetics, our collections appeal to those who seek luxurious yet meaningful jewellery.
Black Diamond strings are a rarity. How has the demand evolved in India and international markets?
Black diamonds have become increasingly popular among the modern generation, who seek jewellery that is unconventional and sophisticated.
The deep, mystical charm of black diamonds sets them apart from white diamonds, making them a preferred choice for those looking to make a distinctive statement. Over the years, their demand has grown significantly, especially among collectors, modern brides, and young trendsetters who appreciate bold yet elegant designs.
At Gold Strings, we embrace this growing trend by creatively pairing black diamonds with a variety of coloured gemstones, enhancing their striking contrast and visual appeal. Whether combined with radiant rubies, vibrant emeralds, deep blue sapphires, or lustrous pearls, black diamonds add a sophistication to every piece.
Trust and transparency are central to your brand’s philosophy. Can you elaborate on how your commitment to accurate weight details and 100% bead weight assurance sets you apart?
Every ornament is an investment and a legacy, which is why we ensure 100% accuracy in weight assurance. We account for the complete weight with precision, leaving no room for discrepancies. We believe “luxury is built on integrity and transparency”.
Our transparent manufacturing process reflects our commitment to high ethics and quality. From selecting trustworthy vendors and skilled karigars to ensuring rigorous quality control, we uphold the highest standards. Every piece undergoes thorough checks, guaranteeing clients receive authentic, high-quality jewellery with accurate weights.
What are the most common gemstones used in your collections?
Our collections feature corals, emeralds, pearls, tanzanites, sapphires, tourmalines, rubies, spinels, black diamonds and Navratna gemstones which are valued for their spiritual significance.
How many artisans work for your company? How big is your team of karigars who string malas?
We currently have a highly skilled team of 35-40 master karigars, each bringing years of expertise and craftsmanship to every piece they create. Their artistry ensures that every design reflects the excellence and legacy that define Gold Strings.
As we continue to grow, we are actively expanding our team by adding 10-15 more artisans, further strengthening our commitment to exceptional craftsmanship.
With a dedicated Bride and Groom wedding jewellery collection, how do you cater to modern preferences of today’s couples?
Our Bride & Groom collection is designed for couples who honour tradition while embracing their personal style. We offer a selection of varied gemstone combinations, intricate gold detailing, and stringing techniques, ensuring that every ornament matches their wedding themes.
Understanding modern preferences, we craft lightweight yet grand designs, ensuring comfort without compromising on opulence. Our jewellery versatile, allowing it to be worn beyond the wedding day—for other celebrations or festive occasions.
At IIJS Tritiya, how are you positioning your collections to appeal to new buyers this year?
This year at IIJS Tritiya, our primary focus will be on stringing artistry, showcasing practical, lightweight jewellery that offers both versatility and elegance. We aim to cater to potential regular clientele, including those looking to build a niche or boutique around our exclusive designs.