A successful door-to-door campaign promoting the IIJS Tritiya event took place from the 6th to the 8th of February, engaging with 35 prominent diamond and gold jewellery retailers across the city.
Kicking off at the Doha Jewellery & Watches Exhibition (DJWE) held at the Doha Exhibition & Convention Centre (DECC) on the 6th, the campaign targeted leading retailers such as Al Fardan, Al Muftah, Amiri Gems, Ali Bin Ali, Al Darwish, Shine Jewellers, Blue Diamond, Al Zain, and Koheeji.
The campaign extended its reach to other prominent locations including Souq Al Waqif, Villagio, and Doha Festival City, where representatives met with jewellers like Jawhara, Aaraa Diamond, Alura Diamond, Al Jawaherji Gold & Jewellery, Diana Jewellery & Watches, Q Gold, Al Arab Diamonds, Al Jawhara Al Naqia, and Gild Jewellery, among others.
The IIJS Tritiya campaign garnered positive responses, attracting a wave of new prospective buyers who are keen to attend the upcoming show and build connections with Indian manufacturers.