The India Jewellery Exposition Centre (IJEX), Dubai, welcomed its first batch of 12 Indian jewellery exporters under its newly launched Market Familiarisation Programme on 23 June. The initiative is aimed at equipping Indian manufacturers and exporters with practical insights into the dynamic Middle East market.
The participating exporters represented a wide spectrum of product categories, including gold, diamond, silver, and lab-grown jewellery. This pilot batch marks the beginning of a strategic effort to nurture market-ready exporters with the knowledge and tools needed to succeed in the GCC and neighbouring regions.
Adding immense value to the programme, renowned Jewellery Consultant Mr. Raj Sahai conducted an in-depth session covering key aspects of the Middle East market—from understanding local consumer behaviour and cultural preferences to navigating pricing strategies and trade regulations.