A session titled The Sparkle Effect: How Influencers Shape Jewellery Trends examined the growing role of digital creators in reshaping jewellery consumption, storytelling and trend formation. Held on 10 January, the discussion brought together voices from jewellery, branding and digital media to decode how influence now drives perception and purchase.
The panel featured Renu Choudhary, Gems and Jewellery Consultant, The Diamond Talk; Vrinda Arora, Chief Storyteller, S-Factor; and Prerna Makharia, India’s first Jewellery Influencer and Luxury Advisor. The session was moderated by Amit Sharma, Chief Operating Officer, SVAR Media Network and SVAR Fine Jewelry.
The discussion highlighted how influencers have evolved from product promoters to trend co-creators and trust-builders. Social media platforms, particularly Instagram, were described as modern-day information hubs where consumers track global jewellery trends, materials and styling cues. Influencer-led narratives, the panel noted, are turning jewellery into a digitally driven, experience-led category rather than a purely transactional purchase.
Vrinda Arora stressed the power of storytelling in differentiating fine jewellery from fast fashion. Digital platforms now allow creators to highlight craftsmanship, heritage and emotional value, shifting focus from fleeting trends to legacy and longevity. Renu Choudhary added that social media has democratised access to jewellery knowledge, making consumers far more informed about karatage, gemstones and global design movements, and placing greater responsibility on influencers to be accurate and transparent.
Prerna Makharia spoke about the ethical role of influencers as both brand partners and consumer advocates. Selective collaborations, value alignment and long-term credibility, she said, matter more than short-term visibility. Influencers today also guide retailers and buyers by identifying trends, curating collections and positioning jewellery as both luxury and investment.
The session concluded on a note of pride in Indian craftsmanship, with panellists agreeing that influencers play a key role in amplifying India’s design heritage and artistry on global digital platforms.