UAE-based natural diamond jewellery brand Jawhara Jewellery has teamed up with the Natural Diamond Council (NDC) to enhance its sales team’s knowledge and skills. The collaboration aims to increase transparency, build consumer confidence, and drive sales of natural diamonds.
Through the partnership, Jawhara will benefit from NDC’s expertise in educating consumers about the unique qualities and values of natural diamonds. The NDC will provide training sessions to Jawhara’s sales staff, equipping them with the tools to effectively upsell and upskill their customers.
Tawhid Abdullah, CEO Jawhara Jewellery said, “At Jawhara Jewellery, we understand the idea that goes beyond simply offering exceptional service, it is the foundation upon which we build meaningful connections with our customers. By deeply understanding the diverse preferences, cultural differences, and evolving trends in the jewellery industry, we empower our team to deliver a truly personalised and memorable experience, ensuring every client finds a piece that resonates with their unique style and story.”