Karan Garodia, Founder & MD, Sanskriti Jewels, takes us through the new lines that the company is presenting, their expansion plans in the Middle East and the colour gems gaining traction in the fine jewellery segment.
New Collections at IIJS Signature
Our new collection, “Strands Of Splendor” is a unique jewellery collection, capturing the timeless beauty of nature. Alluring flowers, crafted using the wireframe technique, take centre stage with their delicate yet bold structure. Vibrant blossoms of fine gold wires in rhodium-treated hues, intertwined with flowing creepers, create organic harmony. We have incorporated a mix of precious gemstones, including rubies, pearls, tanzanites, and emeralds.
Through the “Baisakh” collection, we’re also showcasing the sun-kissed glow of the harvest shines. Each piece is a shimmering tribute to the beauty of the harvest season, highlighting the beauty of textured gold and gemstones like rubies, emeralds, sapphires, tourmalines and tanzanites.

Trending Coloured Gemstones
We have always maintained that “Colour gemstones are our Heroes”. Current market trends show a growing demand for rare, vibrant, and unique coloured gemstones. Buyers are seeking one-of-a-kind pieces that make a statement.

Apart from emeralds and rubies, the most sought-after colour gemstones include:
Sapphires (in different colours), Kunzites (due to their rarity and vibrant colour), Tanzanites (with their deep blue-violet hue), and Pearls (Fresh water, South Sea, and Keshi)
These gemstones are desirable due to their rarity, unique colours, and the emotional connection buyers form with them.

Popular Cuts in Coloured Gemstones
While traditional cuts like round, oval, and cushion remain popular, there’s a growing interest in unique and exotic cuts like Kite-cuts, Bullet cuts, Hexagon, Fancy-cut Cabochons that accentuate the gemstone’s natural beauty.
Customers are becoming more open to unconventional cuts, seeking distinctive pieces that reflect their individuality.

Investment Value and Longevity
Colour gemstones can offer excellent investment value and longevity, especially rare and high-quality stones. While diamonds are traditionally considered a safe investment, colour gemstones can appreciate in value over time due to their rarity and increasing demand.
Challenges in Sourcing Colour Gemstones
Sourcing colour gemstones can be challenging due to:
– Price pressure: Fluctuating market prices can impact availability and affordability.
– Supply restrictions: Geological and environmental factors can limit the supply of certain gemstones.
We’re exploring new sourcing options and building relationships with trusted suppliers to ensure a consistent and responsible supply chain.

Exploring Newer Export Markets
We’re currently exploring opportunities in: The Middle East, particularly Saudi Arabia, the UAE, Bahrain, Qatar and more.
These markets offer a growing demand for luxury jewellery and are a hub for local clientele and international buyers who flock to these destinations.
As we continue to innovate and push boundaries as far as creativity is concerned, we’re committed to sustainability, responsible sourcing, and environmental stewardship. Our goal is to create timeless, exquisite pieces that not only adorn but also tell a story.