Jewellery retail chain Kisna Diamond and Gold Jewellery has appointed Shahid Kapoor and Mira Rajput Kapoor as its new brand ambassadors. The Mumbai announcement on 28 November introduces the duo in a campaign built around Khushi Ke Har Pal, highlighting everyday moments and quiet emotional connections.
Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said: “For over two decades, Kisna has stood for trust, craftsmanship and emotional connection, values that continue to define who we are today. Our partnership with Shahid Kapoor and Mira Kapoor beautifully reflects these principles. This collaboration strengthens our vision as we continue to make diamond jewellery accessible, meaningful, and cherished by every Indian.”
Parag Shah, CEO, Kisna Diamond and Gold Jewellery, said: “Shahid Kapoor and Mira Kapoor embody the warmth, sincerity and modernity that truly reflect the spirit of KISNA. This association enables us to engage with a new generation of consumers who value authenticity just as much as design. As we expand across India, their influence will help us deepen emotional connection while staying true to our promise of trust and craftsmanship.”
The partnership coincides with Kisna’s widening retail footprint and a renewed push to strengthen its national visibility.