Jewellery brand Pandora has transitioned to using exclusively recycled silver and gold in its entire collection. By adopting recycled precious metals, Pandora is reducing its carbon footprint by an estimated 58,000 tons per year. This is equivalent to the annual emissions of 11,000 homes or 6,000 cars.
“This is a historic moment for Pandora,” said Alexander Lacik, President & CEO. “By using 100% recycled silver and gold, we are not only minimising our environmental impact but also setting a new standard for sustainable luxury.”
The transition to recycled materials involved a multi-year effort, including extensive collaboration with suppliers and rigorous audits. Pandora estimates that the annual additional cost of using recycled metals is approximately $10 million.
In addition to recycled precious metals, Pandora has also eliminated mined gemstones from its collection, opting for lab-grown diamonds and other man-made stones.