Platinum Guild India (PGI) has announced the sixth edition of its flagship retail initiative – ‘Platinum Season of Love’. The month-long retail trade activation initiative will kick off from 1st May and end on 1st June, 2023.
Last year ‘Platinum Season of Love’ saw over 1400+ stores from across 300+ cities reporting a 102% growth in platinum jewellery sales in the country. Over the years, this initiative has helped increase in demand for platinum jewellery sales, as well as driven higher number of footfalls at retail partner stores. Over 1500+ number of stores are expected to participate this year.
Vaishali Banerjee, Managing Director, PGI-India, said, “At PGI, our focus has always been on placing the consumer at the forefront, and this initiative is a result of our strategic partnership with retail partners to drive consumer engagement and further strengthen the consideration of platinum jewellery amongst consumers. We are grateful for the support of our partners to drive the growth momentum for platinum jewellery and make Platinum Season of Love bigger and better year-on-year.”
The Platinum Season of Love initiative will straddle all three categories of platinum jewellery, namely, Platinum Days of Love – which offers platinum love bands for couples; Men of Platinum – offering men’s platinum jewellery, and Platinum Evara- offering contemporary platinum jewellery designed for the modern woman of today.
G.R. ‘Anand’ Ananthapadmanabhan, Managing Director, GRT Jewellers, said, “The Platinum Season of Love campaign has been instrumental in boosting platinum jewellery sales during a crucial purchase period. We are confident that with PGI’s support, this year’s campaign will exceed our expectations and generate even more momentum for platinum jewellery among our consumers. Wishing everyone a happy & prosperous Akshaya Tritiya.”
G.R. Radhakrishnan, Managing Director, GRT Jewellers, noted, “The Platinum Season of Love has proven to be a much-awaited annual retail activation program, consistently driving sales and attracting a wider audience to our stores.”
Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers, commented, “PGI has always led the way with their innovative marketing initiatives and campaigns that have always captured the interest of consumers. The Platinum Season of Love is one of their signature campaigns, and for us, it has consistently proven to be a successful month of high energy with increased consumer footfall and overall sales.”
Milan Shah, Director, Kalamandir Jewellers, said, “We have witnessed consistent growth on the back of this annual retail activation, and we are confident that with the support and motivation of PGI, we will be able to drive higher volumes this year.”
Suvankar Sen, CEO & MD, Senco Gold & Diamonds, said, “It is PGI’s support that helps and motivates us to set higher goals for ourselves and thereby achieve them. We are all geared up for Platinum Season Of Love this year and are confident of setting newer records!”