Known for its innovative approach to lightweight gold jewellery, Shah Vanaji Kesaji & Co., continues to push the envelope with each passing year. At IIJS Premiere 2025, VISHAL JAIN, Owner of the company, shares how technology is helping the brand achieve new levels of finesse and efficiency, without compromising on beauty or tradition.
What are you showcasing this year that builds on your journey of creating lighter gold jewellery through technology?
This IIJS, we’re excited to present our most advanced collection yet—an ultra-lightweight range of jewellery that reflects years of technical refinement. We’ve integrated micro-engineering techniques and advanced CAD-based design structural optimisation to create pieces that are both intricate and materially efficient. From filigree-inspired necklaces to hollow-form earrings, these designs that maintain visual richness of traditional jewellery while being up to 30% lighter than conventional counterparts.
Could you share how much weight reduction you’ve managed to achieve this year—especially in categories like rings, earrings, and necklaces?
This year, we’ve achieved significant reductions across key categories:
- Rings: 15–18%
- Earrings: 25–30%
- Hoops: 35–40%
- Necklaces: 20–25%
These improvements are the result of a consistent focus on material engineering, precision paper casting, stamping, and redesigning the structural support within each design.
What specific technology or techniques have you applied this time to make these reductions possible?
A combination of modern tools and creative processes helped us reach these milestones:
- Cera Enamel: Used to bring intense, nature-inspired gradients to our floral jewellery.
- 3D Printing for Prototyping purposes: Rapid prototyping using resin and wax has helped us refine lightweight designs before casting.
- Laser-Cutting: Enabled us to craft strong yet lightweight design elements with high precision without the metal bulk.
- Stamping: We incorporated large stamped components to replace bulkier elements in handmade jewellery, significantly reducing the overall weight while maintaining the overall aesthetics.
With gold prices hitting record highs, what role do you see technology playing for manufacturers looking to balance design, quality, and cost-effectiveness?
In today’s climate, technology isn’t a luxury, it’s a necessity. As gold prices climb, we manufacturers have to adopt smart production techniques to remain competitive. Innovation helps in two keyways:
- Advanced design tools allow us to create complicated designs using less gold.
- Latest technology in jewellery manufacturing helps us in maintaining consistent quality, reducing wastage, and curb production costs.
At the end of the day, our goal is to preserve the grace and craftsmanship of traditional handmade jewellery, while making it more viable and accessible for today’s cost-sensitive buyers.