DARSHAN CHAUHAN, Whole-Time Director, SKY Gold Ltd., reveals that IIJS Premiere helps the company expanding its market presence both internationally and domestically.
Tell us briefly about your company.
Sky Gold Ltd is recognised for its dedication to crafting high-quality, lightweight gold and diamond jewellery, with a modern twist. In fact, we’re one of India’s biggest casting jewellery manufacturers, driven by cutting-edge technology and fresh, innovative designs.
Could you share details about your preparations for IIJS Premiere? Are you debuting any unique collections? If so, could you elaborate on the techniques used, the R&D process involved, and the time invested in creating these pieces?
We have been participating in IIJS since 2016. Our preparations for the IIJS Premiere have been extensive and focused on showcasing the best of what we have to offer.
Trendy Products
We have put a lot of effort into researching current market trends and customer preferences. Our new collection reflects the latest styles, ensuring we stay ahead of the curve and offer our customers what they are looking for.
Innovative Design & Quality Products
Our design team blends traditional craftsmanship with modern aesthetics to create high-quality, unique pieces.
Latest Technology
Using advanced 3D printing and cutting techniques, we produce intricate, visually appealing jewellery of superior quality.
Your expectations from the show?
Our expectations from the IIJS Premiere are strategically focused on growth and exposure.
We anticipate attracting a diverse range of domestic and international buyers at IIJS Premiere. This significant platform offers a prime opportunity to connect with new clients, establish partnerships, and expand our market presence. It’s the perfect venue to highlight our latest designs and highlight our unique creativity and craftsmanship.
IIJS Premiere also offers us the chance to gain insights into the latest market trends and industry developments, and this, in turn, will inform our future design and business strategies.
We aim to strengthen our brand presence and reputation within the industry through active participation in the show.
Which are the strong regions domestically and which are your top export markets?
Domestically, we have a strong presence across the entire country, reflecting the widespread appeal and demand for our jewellery. The southern market is particularly significant for us, and has consistently shown high demand for our products. We have tailored our designs to cater to the preferences of this area, which has helped us build a loyal customer base.
We are also focusing on expanding our presence in North India. It’s a growing market with a keen interest in contemporary and traditional jewellery designs.
Dubai and the GCC countries are among our top export markets. The demand for high-quality gold and diamond jewellery in these regions is robust, and our products have been well-received. We also have a strong presence in Malaysia, Singapore, the USA, Europe, and other Asian countries.
Your views on the impact of high gold prices …
We tackle the challenge of elevated gold prices with a customer-centric approach by specializing in lightweight gold and diamond jewellery. This strategy enables us to deliver high-quality, affordable pieces. Despite record-high gold prices, we expect steady purchasing at the show. Our customers continue to appreciate the craftsmanship and design of our products, which remain accessible due to our emphasis on lightweight jewellery.
What according to you are the current market trends domestically?
The current market trends in the domestic jewellery sector reflect a blend of modern aesthetics and practical considerations: Consumers favour minimalist designs, geometric shapes, and innovative materials, displaying a blend of current style sensibilities and traditional motifs.
The demand for daily wear jewellery emphasises the need for stylish yet functional pieces. Consumers look for versatile designs that complement everyday outfits and offer a balance of elegance and durability.
The popular price range of ₹5,000 to ₹1,00,000 caters to both budget-conscious buyers and those seeking premium, statement pieces.
Anything else you may wish to add.
At Sky Gold Ltd., we genuinely appreciate the opportunities provided by IIJS Premiere. However, as we continue to grow and evolve, we’d like to have a larger platform and more space, both domestically and internationally, for future events.