Swarovski has opened the doors to its largest ever flagship store on New York’s Fifth Avenue this holiday season. Swarovski on Fifth offers customers the opportunity to immerse themselves in the sparkling world of one of Europe’s oldest luxury houses.
Ranged across two floors and measuring 1,300 sq m, the store houses Swarovski’s collections from crystal jewellery and home décor to Eyewear, Tableware, and limited-edition products. It also features crystallised collaborations with global brands such as fine jewellery collections made with lab-grown diamonds, and the ’47 x MLB® for the iconic New York Yankee cap and I HEART NY.
Giovanna Engelbert, Creative Director of Swarovski, commented: “As New York is an iconic fashion capital and also feels like a second home to me, it is exciting to see our flagship on 5th Avenue come to life. I wanted to create the experience of entering a huge crystal – the world of Swarovski – and to ignite the imagination from the moment you step into the store.”
Alexis Nasard, Swarovski CEO, commented: “Swarovski on Fifth is a major milestone for Swarovski, and stands as a symbol of our brand evolution. This unique store will make Manhattan shine brighter, allowing New Yorkers to experience all the facets of our brand in one luxury destination that brings to life Swarovski’s creativity, savoir-faire, elegance and 128-year heritage.”