‘Buyers Will Be Excited To Check Out Our Products In Person’

Jitender Jain, CEO, KGK Creations, shares his views on the expectations of IIJS Signature and consumer trends.

Tell us about your company and area of specialisation.

We are a heritage company that is more than 100 years old. We commenced business in 1905 and initially started by trading in colour stones and then gradually transitioned to diamonds and fine jewellery. Our area of specialization is in designing and producing sublime creations – from affordable fashion to premium luxury – I would say more of fashion and commercial products.

What are your expectations for IIJS Signature 2022?

Recently, IIJS Premiere was held in Bengaluru which received a good response. We anticipate that the industry buyers, who have a passion for fine jewellery, will be excited to check the finished product in person and would welcome IIJS Signature with open arms as this show is an opportunity for industry members to meet in person again.

KGK is more than pleased to have a large-scale, faceto-face experience which will surely make the event of this magnitude a success.

Describe your current product line-up for Signature 2022?

The value of a purchase lies in its meaning and authenticity to self which means we must look to provide different, unique, and compelling jewellery at various price points to meet the budget of buyers. Consumers, especially millennials, are turning into social media influencers and are often termed as trendsetters. Colours that offer optimistic vibes are popular with them and keeping the same in mind, we have designed a playful and exclusive collection with diamonds and colour gemstones.

What are the current trends in terms of jewellery design, are the pieces getting big and bold, or more delicate and subtle, etc.?

Well, this varies from customer to customer. There is no specific product type in demand. As the wedding season is round the corner and keeping in mind the current scenario there is an equal demand for lightweight, dainty and pocket-friendly jewellery.

How do you foresee jewellery retail demand in India and internationally during 2022?

I am optimistic about the retail demand in the coming year. We saw a great demand for jewellery in 2021 and retailers attracted a good number of potential buyers. As for international demand, we are expecting an upward trend in fashion, colour stone and bridal jewellery.

Also, we at KGK, strongly believe that the improving buying power of our patrons and business leads driven by e-tailing would be the main source of new business opportunities in 2022.

While the local industry has recovered, its consumers are on the rise, promising a great show and demand ahead.

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