Demand for the yellow metal is at its peak at the 37th edition of IIJS Premiere. Stocking up for the upcoming wedding season and festival, retailers from the North and the South have been booking orders for bridal as well as daily wear and high-end jewellery.
Exhibitors in the gold sections have clearly upped their game by bringing in inventories that catered to customers across various categories.
Both lightweight and bridal jewellery is witnessing equal demand. In order to make the jewellery light in weight, manufacturers are employing not just machine made. techniques such as laser cuts for wafer thin patterns in pendants and earrings, 3D printing and stamping, etc., but one is seeing the rise of filigree work in jewellery across the segments. Anmol Jewellers has presented a range of new necklace sets crafted with filigree. The sets are decorated with designs akin to intricate mehendi art.
Anish Birawat of Chain N Chains was on a high. “Orders have been booked by visitors across India for our new-age fancy collections which are feather light. Crafted with 18-karat gold, the fastest selling items are the jhumkis that can be scrunched up when pressed. We have been using various technologies to bring in fresh designs that weigh from 1 gram costing Rs. 5,000 and upwards. We have a range of chains from heavy to light, and chokers and bracelets that feel like fabric. The southern region has been favouring fashionably high end jewellery in dual tones.” The company has uploaded its entire inventory, which it is showcasing at IIJS Premiere, on the net and made it available to its clients across India. For those who can’t make it to the show, they can place B2B orders online.
Haritsons Designs has presented an ultra modern collection in gold consisting of minimalist but statement rings, cuffs and necklaces highlighted with various finishes. Some of the pieces are accented with onyx. The company spokesperson informed that these eye-catching lines were drawing a good response, though their signature bridal pieces were the most popular among their clients.
Sandeep Mehta of Mehta Gold was happy with the bookings for his antique finish temple jewellery. “Despite the high gold rates, visitors are seeking heavy bridal sets,” he informed.
Some exhibitors, who had come with low expectations because of the change in the venue, were surprised by the tremendous response at the show. Manish Jain of Royal Chains stated that he was astonished by the heavy footfalls of buyers from across India. “Demand has increased in leaps and bounds for one-off 18-karat gold jewellery, and we are getting orders for 14-karat lines as well,” he noted.
Aadish Jewels’ Bhairavi Shah said that they have already started getting orders from top corporate jewellers. “Temple jewellery bridal sets of up to 250 grams are in demand. Double necklaces weighing 80 grams is our super fast selling category pan India. We are also getting bookings for complete bridal sets weighing up to 800 grams. These include a heavy choker, maang tika, hair ornaments, waist belt, ring, bangles, and earrings.”
LK Jewels is famous for its designer mangalsutras and lightweight semi-antique necklaces ranging up to 15 grams. Alpit Intodia, owner, said that he was extremely happy with the visitors placing orders for the upcoming jewellery-driving festive season.
Vineet Vasa of Lotus Jewellery is stunned by the response of buyers. “It’s truly beyond our expectations. I am receiving booking queries from all over India as well as buyers from Dubai. We specialise in lightweight jewellery and are receiving exceptional demand for it.”
Archana Jain of Swastik Jewellers noted that the show for them drawn decent number of enquiries mainly from Maharashtra and Gujarat. We have been getting queries from new buyers and our Evil Eye lightweight necklaces is quite popular. Even the antique finish oxidised mangalsutras are in good demand.
It has been a great show for all the exhibitors, concludes Deepak Seth, Partner, SK Seth Jewellers. IIJS organised by the GJEPC has always delivered more than expected, he said, adding, “This time we are receiving lots of new enquiries for fusion and ethnic jewellery from the North Indian buyers. The young generation of retailers want fresh, designer inventory in their showrooms and are not risk averse to booking extra inventory which is unique. Wedding is the main buying season in the country and sets ranging from 100 to 250 gm are in demand.”