The Select Club felt like a true design hub — showcasing everything from intricate gold creations in both contemporary and traditional styles to bridal and couture jewels set with natural fancy colour diamonds and distinctive fancy cuts that clearly rule the roost. Jadau and richly gem-studded pieces were equally in demand, adding to the section’s sense of opulence.
Some standout creations were seen at P Hirani Exports, which celebrates diamonds in all their glory with a refined, high-impact range. Highlights included a striking verdant green heart-shaped diamond ring set with drop and round diamonds; a bold white-gold cuff with openwork floral motifs of white and fancy yellow diamonds; a regal ring featuring three fancy yellow diamonds framed by white diamonds; and a slim bracelet of yellow diamonds, each flanked by marquise-cut stones.
The collection, overall, was simply splendid. “Demand for diamonds, especially larger carats, has been our forte and being at the right place for the right buyer has helped us build our brand,” company owner Darshit Hirani remarked, adding, “the chunk of the business comes from clients who have discretionary income.”
Natural diamonds were in the spotlight at M Sashi Badalia & Sons booth. Rows of sparkling bridal necklaces, set with large carat diamonds of various shapes, adorned the shelves. “There is no dearth of clients for our kind of inventory since our clients have large discretionary spends. We cut and polish our own diamonds and use only VVS quality. Our main markets are Hyderabad, Bengaluru, Delhi, Gujarat and internationally, Sharjah and Bahrain,” revealed Mithesh Zaveri, Senior Sales executive of the company.
At a time when fluctuating gold prices are influencing purchasing decisions, the Indian gem and jewellery sector is steadily recalibrating its approach. IIJS Bharat Tritiya 2026 mirrored this change, offering a clear view of how the industry is adapting its designs, strategies, and offerings to suit the current market mood.
Deepak Choksi, CEO, CVM, opined that if the gold prices remain steady even for the next few weeks, there would be a rebound in sales by mid-April. “This time, we have experimented with pastel colour gemstones like yellow beryl instead of using the traditional rubies and emeralds, giving our new collection a fabric-like feel with the use of filigree and rawa work. The collection is wrought in 18-karat gold with the use of our trademark polkis,” Choksi revealed.
In order to keep the gold weight in check, Gold Strings Jewellery introduced multi-row cultured pearl necklaces adorned with floral or Mughal-style clasps of polkis and carved gemstones. “We used a gradation of very high-quality pearls with minimum use of gold of no more than 20 grams per necklace – and it is performing well for both genders,” said Kamal Shah, the Owner of the company. “The use of large gemstones like carved corals, South Sea pearls, polkis, and emeralds, with gold spacers, makes the necklace look grand but cost-effective.”
Manish Bhindi of the eponymous brand presented 22-karat matte finish filigreed necklaces adorned with semi-precious gemstones and the most popular range was his chic silver jewellery necklace sets that were burnished or had a matte finish.
Italian corals are very popular in the southern belt of India, and Oriental Gemco has a diverse collection from grand chokers in coral drops and diamonds, to couture earrings and rings. Rajat Singhal, Partner in the company, said that apart from corals, lightweight single-line diamond necklaces with adorned with 15-carat- plus diamonds were the bestsellers for them.