The holiday season brought cheer to the US jewellery industry, with sales experiencing a 4% year-over-year increase, according to Mastercard SpendingPulse. This growth underscores the popularity of jewellery as a sought-after gift during the festive period.
While overall retail sales saw a 3.8% increase, jewellery sales outpaced this figure, indicating strong consumer demand for sparkling accessories. This trend aligns with the broader observation of increased spending on goods compared to the previous year, highlighting jewellery’s position as a desirable gift category.
The Mastercard SpendingPulse data also reveals that consumers embraced online shopping for the holidays, with e-commerce sales increasing by 6.7%. While specific figures for online jewellery sales are not provided, this trend suggests that digital channels played a significant role in driving jewellery purchases during the season.
This positive performance in the jewellery sector during the holiday season indicates a healthy market and bodes well for continued growth in the months ahead.